“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Boost Your Business with Local Service Ads
Is your healthcare facility struggling to connect with local patients effectively? Does your medical brand need more visibility in the local health community?
Local service ads, when implemented correctly, can bridge this gap. These ads provide healthcare providers an ace-in-the-hole to attract, engage, and convert in-market local patients. Traditional advertising methods may fall short in reaching patients in your local community, leading to missed opportunities.
The solution? Mastering local service ads. These ads place your healthcare facility at the top of the search results, making your medical services immediately visible to the patients in your neighborhood looking for your expertise.
At Single Grain, we understand the unique dynamics of local health markets and how to harness the power of local service ads to gain the patient engagement you desire.
Single Grain: Local Service Ads Experts
At Single Grain, our proficiency in local service ads for the health sector provides your healthcare facility a competitive advantage. We strategize to build a health-focused, local audience profile targeting your most valuable patient personas.
Our analytics-driven testing and campaigns ensure your healthcare services receive prime visibility, attracting high-intent local patients from search engines to your site. We fine-tune and optimize your ads continuously for the most effective returns on investment.
Collaborating with Single Grain will keep your healthcare facility on the map, quite literally, and ahead of the competition. Harness the agility of local service ads to elevate patient growth and healthcare service expansion.
Our key local service ad solutions for the health industry are:
- Local health market research and analysis.
- Hyper-local keyword research and optimization for health services.
- Geographical ad targeting for healthcare facilities.
- Ad spend optimization for health services.
- Performance tracking and reporting for healthcare ads.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What are local service ads and how do they work?
Local Service Ads (LSAs) serve as a digital bridge, linking healthcare providers with potential patients within their immediate vicinity. When an individual is in search of a specific health service, these LSAs may appear at the forefront of their Google search results. Not only do these ads provide instant contact details, but they also showcase patient reviews, assisting individuals in making swift, informed decisions. The distinguishing feature of LSAs in the health industry is that providers only incur a cost for leads that are pertinent to their offered services, establishing it as a financially viable strategy for local healthcare establishments.
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How can local service ads benefit my business?
Local Service Ads (LSAs) can dramatically enhance your healthcare facility’s visibility in local search results. They offer an unparalleled chance to engage with potential patients precisely when they’re seeking your healthcare services. The unique advantage of LSAs is that you only invest in potential leads, not mere clicks or impressions, ensuring your advertising budget is spent judiciously. Moreover, LSAs come with a Google Guarantee badge for eligible healthcare businesses, which can bolster trust and confidence among potential patients.
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What is the Google Guarantee and how can I get it?
The Google Guarantee is a seal of approval that graces your Local Service Ad once Google has thoroughly reviewed and endorsed your healthcare practice. This emblem serves as a beacon of trust for patients, signifying that Google stands behind the quality of your health services. To obtain this seal, you must successfully navigate a verification procedure, encompassing background screenings and validations of licensure and insurance. This is an essential stride in distinguishing your practice from other local healthcare providers.
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How can I optimize my local service ads for better results?
To enhance your Local Service Ads (LSAs) within the health industry, begin by ensuring your business profile is comprehensive and precise. This encompasses your service regions, operational hours, and communication details. Make it a habit to gather and address patient feedback, as these significantly influence your ad positioning and patient trust. Regularly scrutinize your ad performance, fine-tuning your ad budget and target regions as required. Most importantly, swiftly engage with potential patients, as your response time can affect your ad positioning. Remember, LSAs are about establishing connections with local patients at the most opportune moment, so make each interaction meaningful and impactful!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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