“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Is your cryptocurrency platform struggling to reach local investors effectively? Does your brand need more visibility in the local crypto market?
Local service ads, when implemented correctly, can bridge this gap. These ads provide crypto platforms an ace-in-the-hole to attract, engage, and convert in-market local investors. Standard advertising methods may fall short in reaching investors in your local community, leading to missed opportunities.
The solution? Mastering local service ads. These ads place your cryptocurrency platform at the top of the search results, making your brand immediately visible to the investors in your neighborhood looking for your services.
At Single Grain, we understand the unique dynamics of local crypto markets and how to harness the power of local service ads to gain the engagement you desire.
At Single Grain, our proficiency in local service ads for the crypto industry gives you a competitive edge. We strategize to build a niche-specific, local audience profile targeting your most profitable crypto enthusiasts and investors.
Our analytics-driven testing and campaigns ensure your crypto business receives prime visibility, drawing high-intent local customers from search engines to your site. We tweak and optimize your ads incessantly for the most effective returns on investment in the crypto market.
Partnering with Single Grain will keep your crypto business on the map, quite literally, and ahead of the competition. Embrace the agility of local service ads to elevate your crypto business growth.
Our key local service ad solutions for the crypto industry are:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Local Service Ads (LSAs) function as a digital marketing tool that assists local businesses, including those in the crypto industry, to establish direct connections with potential customers within their vicinity. When an individual conducts a search for a specific service, such as crypto consulting or blockchain solutions, Google may position these ads prominently at the apex of the search results. These ads offer instant access to contact details and user testimonials, facilitating swift decision-making for users. What sets LSAs apart is their pay-per-lead model, where businesses are only charged for leads that are relevant to their service. This makes LSAs a financially savvy strategy for local businesses, especially those navigating the dynamic world of crypto.
Local Service Ads (LSAs) can dramatically enhance your cryptocurrency business’s prominence in local search outcomes. They offer a prime chance to engage with potential crypto enthusiasts precisely when they’re seeking your services. As you only pay for qualified leads, not mere clicks or impressions, your marketing budget is utilized more effectively. Additionally, LSAs come with a Google Guarantee badge for eligible businesses, which can bolster trust and credibility among potential crypto customers.
The Blockchain Assurance is a symbol that emerges on your Local Service Ad once your crypto-based business has been thoroughly scrutinized and endorsed by Google. This emblem serves as a beacon of reliability for clients, signifying that your cryptocurrency services have Google’s backing. To acquire this mark of distinction, you must successfully navigate a validation procedure, encompassing background investigations and verifications of licenses and insurances. This is a vital stride in distinguishing your enterprise from other local contenders in the crypto industry.
To maximize the effectiveness of your local service ads in the crypto industry, it’s crucial to first verify that your business profile is comprehensive and precise. This encompasses your service regions, operational hours, and channels of communication. Make it a habit to gather customer feedback and address it promptly, as this not only influences your ad positioning but also bolsters trust within the crypto community. Keep a close eye on your ad’s performance, fine-tuning your budget allocation and target demographics as necessary. Swiftly act upon potential leads, as the speed of your response can significantly affect your ad’s rank. Remember, local service ads are about engaging with the local crypto enthusiasts at the opportune moment, so ensure every interaction is meaningful and impactful!
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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