“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Boost Your Business with Local Service Ads
Is your educational institution struggling to connect with local students and parents effectively? Does your school or university need more visibility in the local community?
Local service ads, when implemented correctly, can bridge this gap. These ads provide schools, colleges, and universities an ace-in-the-hole to attract, engage, and convert in-market local students and parents. Traditional advertising methods may fall short in reaching families in your local community, leading to missed enrollment opportunities.
The solution? Mastering local service ads. These ads place your educational institution at the top of the search results, making your school or university immediately visible to the families in your neighborhood looking for quality education.
At Single Grain, we understand the unique dynamics of local education markets and how to harness the power of local service ads to gain the engagement and enrollment you desire.
Single Grain: Local Service Ads Experts
At Single Grain, our proficiency in local service ads for the education sector gives your institution a competitive edge. We strategize to build a niche-specific, local audience profile targeting your most promising student personas.
Our analytics-driven testing and campaigns ensure your educational institution receives prime visibility, drawing high-intent local students from search engines to your site. We refine and optimize your ads incessantly for the most effective returns on investment.
Partnering with Single Grain will keep your institution on the map, quite literally, and ahead of the competition. Embrace the agility of local service ads to elevate your institution’s growth.
Our key local service ad solutions for the education sector are:
- Local market research and analysis.
- Hyper-local keyword research and optimization.
- Geographical ad targeting.
- Ad spend optimization.
- Performance tracking and reporting.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What are local service ads and how do they work?
Local Service Ads (LSAs) serve as a digital bridge, linking educational institutions to prospective students within their immediate vicinity. When an individual searches for a specific educational service, these ads may appear prominently at the top of Google’s search results. LSAs offer instant access to contact details and feedback from other students, facilitating swift decision-making. What sets LSAs apart in the realm of education is that institutions are charged only for leads that are pertinent to their offerings. This makes LSAs a budget-friendly strategy for local educational establishments seeking to connect with their community.
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How can local service ads benefit my business?
Local Service Ads (LSAs) can dramatically enhance your educational institution’s presence in local search results. They offer a prime platform to engage with prospective students and parents precisely when they’re seeking your educational services. As you’re charged only for genuine leads, not mere clicks or impressions, your marketing budget is utilized in a more cost-effective manner. Additionally, LSAs come with a Google Guarantee badge for eligible institutions, which can bolster trust and confidence among potential enrollees in the education sector.
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What is the Google Guarantee and how can I get it?
The Google Guarantee is a seal of approval that graces your Local Service Ad once Google has thoroughly evaluated and endorsed your educational institution. It serves as a beacon of trust for prospective students and parents, signifying that Google supports your educational services. To secure this seal, your institution must undergo a rigorous verification process, encompassing background checks and validations of licenses and insurances. This is a pivotal move in distinguishing your institution from other local educational establishments.
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How can I optimize my local service ads for better results?
To enhance your Local Service Ads (LSAs) within the education sector, begin by confirming that your institutional profile is comprehensive and precise. This encompasses your service areas, operational hours, and communication details. Consistently gather and address feedback from students or parents, as these reviews influence your ad positioning and the trust your institution garners. Regularly keep an eye on your ad’s performance, fine-tuning your advertising budget and target regions as necessary. Importantly, swiftly engage with inquiries, as your response time can significantly affect your ad’s ranking. Remember, LSAs are about engaging with local learners at the opportune moment, so make every interaction meaningful and impactful!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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