“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Boost Your Business with Local Service Ads
Is your business struggling to reach local customers effectively? Does your brand need more visibility in the local market?
Local service ads, when implemented correctly, can bridge this gap. These ads provide businesses an ace-in-the-hole to attract, engage, and convert in-market local customers. Standard advertising methods may fall short in reaching customers in your local community, leading to missed opportunities.
The solution? Mastering local service ads. These ads place your business at the top of the search results, making your brand immediately visible to the customers in your neighborhood looking for your services.
At Single Grain, we understand the unique dynamics of local markets and how to harness the power of local service ads to gain the engagement you desire.
Single Grain: Local Service Ads Experts
At Single Grain, our expertise in local service ads gives you a competitive edge. We strategize to build a niche-specific, local audience profile targeting your most profitable customer personas.
Our analytics-driven testing and campaigns ensure your business receives prime visibility, drawing high-intent local customers from search engines to your site. We tweak and optimize your ads incessantly for the most effective returns on investment.
Partnering with Single Grain will keep your business on the map, quite literally, and ahead of the competition. Embrace the agility of local service ads to elevate business growth.
Our key local service ad solutions are:
- Local market research and analysis.
- Hyper-local keyword research and optimization.
- Geographical ad targeting.
- Ad spend optimization.
- Performance tracking and reporting.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What are local service ads and how do they work?
Local Service Ads (LSAs) are a type of online advertising that helps local businesses connect with customers directly in their geographic area. When a user searches for a specific service, Google may display these ads at the top of the search results. These ads provide immediate contact information and customer reviews, helping users make quick decisions. The unique aspect of LSAs is that businesses only pay for leads related to their service, making it a cost-effective solution for local businesses.
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How can local service ads benefit my business?
LSAs can significantly boost your business’s visibility in local search results. They provide an excellent opportunity to connect with potential customers right when they’re searching for your services. Because you only pay for leads, not clicks or impressions, your advertising budget is used more efficiently. Plus, LSAs come with a Google Guarantee badge for qualified businesses, which can increase trust and credibility among potential customers.
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What is the Google Guarantee and how can I get it?
The Google Guarantee is a badge that appears on your Local Service Ad after Google has vetted and approved your business. It’s a sign of trust for customers, as it means Google backs your services. To earn this badge, you’ll need to complete a verification process, including background checks and license and insurance verifications. It’s a crucial step in standing out from your local competition.
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How can I optimize my local service ads for better results?
To optimize your LSAs, first ensure your business profile is complete and accurate. This includes your service areas, hours, and contact information. Regularly collect and respond to customer reviews, as they impact your ad ranking and customer trust. Continually monitor your ad performance, adjusting your ad spend and target areas as needed. Lastly, promptly follow up on leads, as response time can impact your ad ranking. Remember, LSAs are about connecting with local customers at the right time, so make every interaction count!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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