+10%
ROAS
We Have Driven Impact At
Leveraging SEO For Exponential Growth
Struggling with achieving prominent visibility in the digital arena for your educational institution?
Being invisible in search engine results could be squandering your investment in creating premium educational content and providing excellent learning services. This lack of visibility can lead to poor website traffic, decreased student and parent interaction and, ultimately, stunted institutional growth.
Solution? Employing a robust SEO strategy. With the right approach, you can achieve higher rankings in search engines, increase your institution’s online visibility and subsequently grow your student base exponentially.
At Single Grain, our expert SEO consultancy services are perfectly equipped to deliver this solution. We understand the complexities of search engine algorithms and know how to improve your institution’s website ranking to enhance your online presence, ultimately diverting more traffic to your pivotal educational services to amplify growth.
Customized SEO Solutions
At Single Grain, we deeply comprehend the unique challenges and opportunities in the education sector. We tailor our SEO solutions to ensure maximum resonance with your institution’s values and targeted audience. We strategically implement SEO tactics to make your educational brand more relatable to your audience, and thereby more searchable.
Our experts derive insights from student to institution interaction data, which helps shape our SEO strategies. We leverage these cogent data-driven insights to align your educational website with prospective student search-behaviours thus improving visibility and subsequently accelerating enrolment rate.
Your institution’s growth is our primary concern, for which we’ve developed an effective model of SEO consultancy services aimed at delivering tangible results in terms of higher rankings, increased traffic and uplifting ROI.
Single Grain’s SEO consultancy services for the education sector include:
- Detailed SEO audit and analysis
- Link Building strategy
- Keyword research
- Local SEO strategy
- Website SEO optimization
- Content strategy development
- Progress monitoring and adjustment
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Improving SEO Rankings with Google Bard Prompts
Neil Patel and Eric Siu discuss strategies for improving SEO and podcast growth, covering competitor content analysis, Google's content quality assessment, and the impact of removing Google Analytics on speed. They explore sales roles in AI, consultative selling, and strategies for podcast expansion like trades, guest appearances, and networking. Emphasizing the importance of passion, consistency, and learning in podcasting, they also highlight interviewing guests for traction. This guide offers insights for enhancing SEO and podcasting from experienced marketers.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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How does a SEO consultancy differ from other digital marketing services?
SEO consultancy, in the context of the education sector, is a distinct discipline within the broader scope of digital marketing, primarily aimed at amplifying your educational institution’s online presence on search engines. While other facets of digital marketing may encompass aspects like social media engagement, email outreach, and content development, an SEO consultancy is singularly committed to bolstering your organic search rankings. Our consultants employ tried-and-true methodologies and tactics to fine-tune your website, guaranteeing that it’s readily identifiable by your intended audience – students, parents, and educators – when they use search engines.
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Why is it crucial for my business to invest in SEO consultancy?
In the modern era of digital learning, a significant number of students and educators turn to search engines to locate educational resources and institutions. Without a well-planned SEO strategy, your educational institution’s website might be losing out on this vast potential audience. SEO consultancy, tailored for the education sector, aids in elevating your website’s position on search engine rankings, thereby enhancing your online presence and attracting more organic visitors to your site. This can result in an increased number of inquiries, enrollments, and ultimately, a growth in your institution’s reputation and reach.
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What can I expect from your SEO consultancy services?
Our methodology is customized to your unique educational objectives and requirements. The process begins with a thorough examination of your educational institution’s website to pinpoint potential enhancements. This encompasses on-page optimization, keyword scrutiny, technical SEO, and content planning, all with a focus on the education sector. Following the audit, we formulate a bespoke SEO strategy to elevate your search visibility. We also track progress and fine-tune the approach as needed to guarantee ongoing advancement.
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How long does it take to see results from SEO consultancy?
Optimizing your educational institution’s online presence is not a task that yields immediate results. It necessitates meticulous strategizing and unwavering dedication to witness substantial progress. Generally, a noticeable enhancement in your search rankings and website traffic can be anticipated within a span of 3-6 months. Nevertheless, the ultimate triumph of SEO consultancy in the education sector hinges on an array of elements, such as the competitiveness of your educational field, the existing condition of your website, and the tactics deployed. We are devoted to offering transparent updates and reports, enabling you to monitor your advancement at every juncture.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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