+95%
form submissions
We Have Driven Impact At
Enhancing Charlotte Businesses Through Optimized Conversion Strategies
Is your Charlotte-based business seeing a surge in website traffic but not the expected uptick in conversions?
It can be perplexing when the digital footfall doesn’t align with corporate expansion, especially when high bounce rates overshadow robust visitor statistics, undermining sales and hindering strategic growth initiatives.
Focusing on conversion rate optimization could be the catalyst for turning those high traffic volumes into a solid base of active customers, thereby boosting revenue and propelling your business forward.
Welcome to Single Grain – your expert partner in harnessing conversion rate optimization strategies. We’re committed to ensuring that the effort and resources you invest in attracting visitors to your website are capitalized upon, converting browsers into buyers.
Leading Conversion Rate Optimization Services in Charlotte
At Single Grain, we’re well-versed in the intricate behaviors of online visitors, especially in the dynamic Charlotte market. Our data-driven approach enhances conversion rates by utilizing in-depth user analytics and behavioral insights to develop strategies that are uniquely tailored to meet your business objectives.
Our team harnesses robust optimization tools and conducts thorough A/B testing to scientifically identify which design elements resonate most with your audience. By dissecting user interactions on your website, we’re able to implement targeted improvements that significantly boost your conversion rates.
Single Grain is dedicated to partnering with you at every stage of your conversion rate optimization process. We provide ongoing support to ensure that your conversion metrics are in line with the substantial web traffic your brand attracts.
Our comprehensive conversion rate optimization services, designed to cater to the Charlotte business landscape, include:
- Detailed conversion rate evaluations
- Optimization of landing pages
- Extensive A/B and multivariate testing
- Analysis of user surveys and visitor feedback
- In-depth user experience assessments
- Advanced personalization and audience segmentation techniques
Featured Case Study: Prolite Autoglass
Increasing Free Quote Submissions with Homepage Optimization
Objectives
The objective was to increase Prolite Autoglass lead form submissions by guiding users more effectively to the form.
Challenges
The challenge was to improve the user journey to the lead form in a way that would significantly increase form submissions, overcoming the homepage’s existing limitations.
Process
The approach involved optimizing the content and form in the hero section of the homepage. This included reducing the number of value propositions, strengthening the headline, adding review stats, improving the form with a stronger headline using a rebate incentive, reducing form friction points, and optimizing for mobile visibility.
Results
Optimizations led to a 95% overall increase in form submissions, with a 69% increase on mobile and a 204% increase on desktop, by streamlining the form submission process and enhancing the content visibility on the homepage.
Learnings
This case study demonstrates the effectiveness of optimizing page elements in a low-traffic scenario through A/B split testing of multiple variables, resulting in significant improvements in conversion rates despite data limitations.
+69%
mobile increase
+204%
desktop increase
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Is AI Better at Marketing Than Humans?
Neil Patel and Eric Siu explore creativity in advertising, comparing human-generated and AI-generated ads. They found humans outperformed AI 68.3% of the time, but AI could enhance human creatives. They stress human creativity's role in customer engagement and retention, discussing AI's limitations and the shift towards valuing customer lifetime value. They cite examples like Microsoft for effective retention strategies and emphasize the need for a balance between human insight and AI in marketing for optimal results.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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Why should I consider conversion rate optimization services in Charlotte?
Charlotte, a bustling business hub, is ripe with opportunities to elevate your online presence. Conversion rate optimization (CRO) services fine-tune your website to ensure that visitors are not just browsing but taking action. It’s about creating a seamless user experience that aligns with local Charlotte trends and consumer behaviors, ultimately boosting your business’s online performance.
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What kind of results can I expect from CRO services in Charlotte?
By investing in CRO services, you can anticipate an uplift in your website’s effectiveness. This means higher engagement, an increase in qualified leads, and, most importantly, a boost in sales. We dive deep into data to understand your Charlotte audience, making informed changes that resonate with them and drive conversions.
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How do you tailor conversion rate optimization strategies for Charlotte-based businesses?
Our approach is hyper-localized. We analyze Charlotte’s market dynamics, consumer patterns, and competitive landscape to tailor strategies that resonate with your regional audience. By focusing on the unique aspects of your local clientele, we ensure that CRO tactics are not just effective but also culturally and contextually relevant.
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Can you give an example of a successful CRO tactic used for a Charlotte business?
Absolutely! For a Charlotte retailer, we implemented targeted A/B testing on their checkout process, which revealed key friction points for local shoppers. By optimizing the checkout flow, we significantly reduced cart abandonment and increased purchases. It’s all about understanding and acting on the specific needs of your Charlotte customers.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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SEO and CRO Services: How to Use Both to Optimize Your Content
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Website Conversion Optimization: The Key to Boosting Ad Performance
Are your ads failing to deliver the desired results? You may be missing a crucial piece of the puzzle: conversion rate optimization or, more specifically, website conversion optimization. While many…
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6 Common Conversion Rate Optimization (CRO) Questions Answered
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