+193%
sign-ups
We Have Driven Impact At
Drive Growth with the Right Agency Partnership
Are your crypto marketing efforts not bringing the desired results? Do you constantly question if your strategies are yielding the expected revenue growth in the volatile crypto market?
You’ve possibly invested your time and resources into tactics that don’t really work in the crypto sphere, or perhaps you’re missing out on other more profitable channels you’ve yet to explore in this dynamic industry.
Don’t fret. What you need is a tier-one growth agency. A player that knows the game, understands your pain points in the crypto market, and can customize strategies to drive business growth.
Single Grain is that agency. A partner that can turn your crypto business trajectory into an exponential growth curve.
Achieve Business Breakthroughs with Single Grain
At Single Grain, we specialize in crafting bespoke growth strategies that align with your crypto business objectives. We take the time to understand the unique dynamics of your blockchain venture, recognize the challenges you face in this volatile market, and tailor solutions that truly make a difference.
Our experts relentlessly track, measure, and tweak campaigns to maximize ROI in the crypto sphere. This ensures that every marketing Satoshi spent is optimized for results. Data drives our decisions, not hunches or market rumors.
We don’t just implement solutions, we make them sustainable. With Single Grain, you’re not just reaching out to more crypto enthusiasts, you’re building stronger relationships that lead to repeat business in the blockchain community.
Key services that Single Grain provides for your crypto venture include:
- Data-driven marketing strategy creation for crypto growth
- Customized content creation & optimization for blockchain audience
- Advanced SEO for organic growth in the crypto market
- Social media campaign development & analysis for crypto engagement
- Conversion rate optimization for crypto transactions
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, and acquisitions, exploring influencers' financial motivations across platforms like YouTube and Twitch. They compare marketing strategies for companies at different revenue levels ($1M, $10M, $100M) and analyze key factors behind content creators' popularity, providing insights into the marketing industry.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes you stand out from other growth agencies?
We reject the notion of generic, one-size-fits-all approaches. We recognize that each enterprise is distinct, with its own set of hurdles and expansion goals. Our team of growth specialists have a broad range of industry knowledge. From blockchain startups to established crypto exchanges, we’ve effectively propelled businesses of all scales and varieties. We utilize our profound comprehension of growth methodologies, avant-garde technology, and data-informed perspectives to craft a bespoke growth blueprint for your venture. We’re not just another growth agency, we’re your allies in the journey towards exponential growth.
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How does a growth agency differ from a traditional marketing agency?
Unlike conventional marketing firms that prioritize brand visibility and immediate sales, a crypto-focused growth agency is committed to fostering enduring and sustainable business expansion. We don’t merely strive to boost your transactions or generate leads, but we concentrate on the complete customer lifecycle, from onboarding to retention and loyalty within the crypto sphere. Our mission is to assist you in constructing a scalable business framework and executing growth tactics that result in steady and sustainable growth in the crypto industry.
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What are the primary channels a growth agency uses to scale businesses?
The strategies we employ are entirely tailored to your crypto enterprise, its objectives, and its intended audience. We leverage an extensive array of strategies, from digital marketing avenues like Google Ads, social media promotion, and SEO, to content marketing, email campaigns, and beyond. We continually assess and refine the effectiveness of these strategies, adjusting our approach as necessary to guarantee optimal ROI. It’s important to note that our mission isn’t merely to boost traffic, but to draw the right kind of traffic that will catalyze growth for your crypto business.
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How much should I budget for partnering with a growth agency?
The investment required can fluctuate significantly, primarily based on your crypto venture’s scale, objectives, and available resources. Our commitment is to deliver value, and as such, we will collaborate with you to create a tailored proposal that details the appropriate investment for consistent growth in the crypto industry. We champion transparency, ensuring you have a comprehensive understanding of all costs and anticipated returns. Ready to embark on your growth trajectory? Why not arrange a no-obligation consultation with us?
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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