+193%
sign-ups
We Have Driven Impact At
Drive Growth with the Right Agency Partnership
Are your blockchain marketing efforts not bringing the desired results? Do you constantly question if your tactics are yielding the expected revenue growth in the crypto-sphere?
You’ve possibly invested your time and resources into strategies that don’t really work in the volatile world of blockchain, or perhaps you’re missing out on other more profitable channels you’ve yet to explore in this decentralized landscape.
Don’t fret. What you need is a tier-one growth agency. A player that knows the game, understands your pain points in the blockchain industry, and can customize strategies to drive business growth.
Single Grain is that agency. A partner that can turn your business trajectory into an exponential growth curve in the blockchain market.
Achieve Business Breakthroughs with Single Grain
At Single Grain, we specialize in crafting bespoke growth strategies that align with your blockchain business objectives. We take the time to understand the unique challenges of operating within the blockchain industry, recognize your struggles, and tailor solutions that truly make a difference.
Our experts relentlessly track, measure, and tweak campaigns to maximize ROI. This ensures that every marketing dollar spent is optimized for results. In the ever-evolving world of blockchain, data drives our decisions, not hunches.
We don’t just implement solutions, we make them sustainable. With Single Grain, you’re not just reaching out to more potential users, you’re building stronger relationships that lead to repeat business in the blockchain community.
Key services that Single Grain provides include:
- Data-driven marketing strategy creation
- Customized content creation & optimization
- Advanced SEO for organic growth
- Social media campaign development & analysis
- Conversion rate optimization
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency evolution, focusing on revenue milestones, referrals, acquisitions, influencers' earnings, and platform disparities. They compare marketing strategies at varying revenue levels ($1M, $10M, $100M), examine popular content creators like MrBeast, and highlight priorities for influencers. This talk offers insights into marketing and advertising industry dynamics.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What makes you stand out from other growth agencies?
At our core, we reject the notion of generic, one-size-fits-all strategies. We recognize that each enterprise is distinct, carrying its own set of hurdles and expansion goals. Our cadre of growth specialists have honed their skills across a spectrum of sectors, including the nuanced world of blockchain. From digital commerce to financial technology, we’ve successfully propelled businesses of varying scales and models. We harness our profound knowledge of growth methodologies, avant-garde technology, and analytics-driven findings to craft a bespoke growth blueprint for your enterprise. We’re more than just a growth agency, we’re your allies in the journey of expansion.
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How does a growth agency differ from a traditional marketing agency?
Unlike conventional marketing firms that concentrate mainly on enhancing brand visibility and boosting immediate transactions, a blockchain growth agency is committed to fostering enduring, viable business expansion. We don’t merely strive to amplify your transactions or leads within the blockchain industry. Instead, we pay attention to the comprehensive customer journey, from onboarding to retention and allegiance. Our objective is to assist you in constructing a scalable business framework and executing growth tactics that result in steady and sustainable business expansion.
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What are the primary channels a growth agency uses to scale businesses?
The strategies we implement are meticulously tailored to your blockchain enterprise, its objectives, and intended market. Our arsenal includes a diverse array of channels, encompassing digital promotion tools like Google Ads, social media outreach, and SEO, extending to content propagation, email campaigns, and beyond. We are committed to consistently assessing and refining the efficacy of these channels, fine-tuning our approach as necessary to secure optimal ROI. It’s important to note that our mission transcends merely generating traffic; we aim to draw the precise type of audience that will catalyze growth for your blockchain venture.
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How much should I budget for partnering with a growth agency?
There isn’t a one-size-fits-all figure as it significantly hinges on the scale, objectives, and assets of your enterprise. As a growth agency with a focus on the blockchain industry, we’re committed to delivering meaningful results. Therefore, we’ll collaborate with you to craft a tailored plan that details the optimal investment for enduring expansion. Our ethos is rooted in openness, and we’ll consistently offer you a lucid explanation of expenses and anticipated yields. Ready to embark on your growth expedition in the blockchain world? Why not arrange a complimentary discussion with us?
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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