+10%
ROAS
We Have Driven Impact At
Drive Growth with the Right Agency Partnership
Are your student recruitment efforts not yielding the desired results? Do you constantly question if your strategies are driving the expected enrollment growth?
You’ve possibly invested your time and resources into tactics that don’t really work, or perhaps you’re missing out on other more effective online channels you’ve yet to explore.
Don’t fret. What you need is a top-tier growth agency, a player that knows the online education landscape, understands your challenges, and can customize strategies to drive student growth.
Single Grain is that agency. A partner that can turn your online education institution’s trajectory into an exponential growth curve.
Achieve Business Breakthroughs with Single Grain
At Single Grain, we specialize in crafting bespoke growth strategies that align with your online education goals. We take the time to understand your educational platform, recognize the unique challenges you face in the e-learning landscape, and tailor solutions that truly make a difference.
Our experts relentlessly track, measure, and tweak campaigns to maximize ROI. This ensures that every marketing dollar spent is optimized for results. Data drives our decisions, not hunches. In the dynamic world of online education, this data-driven approach is crucial.
We don’t just implement solutions, we make them sustainable. With Single Grain, you’re not just reaching out to more students, you’re building stronger relationships that lead to repeat enrollments and lifelong learners.
Key services that Single Grain provides for the online education sector include:
- Data-driven marketing strategy creation
- Customized content creation & optimization
- Advanced SEO for organic growth
- Social media campaign development & analysis
- Conversion rate optimization
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, highlighting revenue milestones and acquisitions. They explore influencers' financial motives, disparities across platforms like YouTube and Twitch, and compare marketing strategies at different revenue levels ($1M, $10M, $100M). Insights into what drives the popularity of creators like MrBeast and influencers' priorities are shared, providing an overview of industry dynamics for professionals.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What makes you stand out from other growth agencies?
We’re firm believers in the fact that no two businesses are alike, especially in the dynamic field of online education. Each educational platform has its unique set of hurdles and expansion goals. Our growth specialists have a wealth of experience across various sectors, from digital learning platforms to edtech startups. We’ve effectively amplified the growth of diverse businesses, regardless of their size or nature. We employ our profound knowledge of growth methodologies, state-of-the-art technology, and data-led insights to craft a bespoke growth blueprint for your online education venture. We’re not merely another growth agency; we’re your allies in achieving exponential growth.
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How does a growth agency differ from a traditional marketing agency?
Unlike conventional educational marketing firms that concentrate mainly on raising brand visibility and boosting immediate enrolments, an online education growth agency is committed to enduring, sustainable growth in student numbers. We don’t just strive to amplify your enrolments or inquiries, but pay attention to the complete student journey, from admission to graduation and beyond. Our mission is to assist you in constructing a scalable educational model and executing growth strategies that result in regular and sustainable expansion in your online education venture.
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What are the primary channels a growth agency uses to scale businesses?
The selection of channels we employ hinges entirely on your online educational institution, its objectives, and the learners you aim to reach. Our toolbox encompasses a broad spectrum of channels, from digital marketing platforms like Google Ads, social media promotion, and SEO, to content marketing, email outreach, and beyond. We are committed to perpetually tracking and assessing the performance of these channels, fine-tuning our approach as necessary to guarantee optimal ROI. It’s important to remember that our mission isn’t solely about generating traffic, but about attracting the right kind of traffic that will lead to growth for your online education platform.
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How much should I budget for partnering with a growth agency?
The investment required is not set in stone as it’s primarily influenced by your institution’s scale, objectives, and available resources. As an online education growth agency, we’re committed to delivering value. We’ll collaborate with you to devise a tailored proposal that delineates the optimal investment for enduring expansion. We champion transparency, providing a detailed account of expenses and anticipated outcomes. Ready to embark on your educational growth expedition? Why not arrange a complimentary consultation with us?
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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