+10%
ROAS
We Have Driven Impact At
Drive Growth with the Right Agency Partnership
Are your student recruitment efforts not yielding the desired results? Do you constantly question if your strategies are driving the expected enrollment growth?
Perhaps you’ve invested your time and resources into tactics that don’t really resonate with today’s students, or maybe there are more effective channels you’ve yet to explore in the education sector.
Don’t fret. What you need is a top-tier growth agency, a player that knows the education landscape, understands your challenges, and can customize strategies to drive student growth.
Single Grain is that agency. A partner that can turn your institution’s trajectory into an exponential growth curve.
Achieve Business Breakthroughs with Single Grain
At Single Grain, we specialize in crafting tailored growth strategies that align with your educational institution’s objectives. We take the time to understand your institution, recognize the unique challenges you face in the education sector, and tailor solutions that truly make a difference.
Our experts relentlessly track, measure, and tweak campaigns to maximize ROI. This ensures that every marketing dollar spent is optimized for results. In the world of education, where budgets can be tight, we understand the importance of making every penny count. Data drives our decisions, not hunches.
We don’t just implement solutions, we make them sustainable. With Single Grain, you’re not just reaching out to more students and parents, you’re building stronger relationships that lead to repeat enrollments and sustained growth.
Key services that Single Grain provides for the education sector include:
- Data-driven marketing strategy creation
- Customized content creation & optimization
- Advanced SEO for organic growth
- Social media campaign development & analysis
- Conversion rate optimization
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, emphasizing revenue milestones, referrals, and acquisitions. They examine influencers' financial motivations and disparities in platform earnings, like YouTube and Twitch. They contrast marketing strategies at different revenue stages ($1M, $10M, $100M) and why creators like MrBeast succeed, providing insights into marketing industry dynamics for professionals.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes you stand out from other growth agencies?
We firmly reject the notion of generic, catch-all solutions. We recognize that each educational institution is distinct, grappling with its own unique hurdles and expansion goals. Our squad of growth maestros is proficient across a diverse range of sectors. From e-learning platforms to traditional schools, we’ve effectively amplified the growth of institutions of all shapes and sizes. We utilize our profound comprehension of growth methodologies, avant-garde technology, and data-informed perspectives to craft a bespoke growth blueprint for your institution. We’re not just another growth agency, we’re your collaborators in the journey towards educational expansion.
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How does a growth agency differ from a traditional marketing agency?
Contrary to conventional educational marketing firms that primarily concentrate on enhancing institutional recognition and boosting immediate enrolments, an education-focused growth agency like ours is committed to fostering enduring, sustainable growth for your educational institution. We don’t merely strive to augment your enrolment numbers or leads, but pay attention to the complete student journey, from admission to graduation and beyond. Our mission is to assist you in constructing a scalable educational model and executing growth strategies that result in steady and sustainable institutional expansion.
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What are the primary channels a growth agency uses to scale businesses?
The strategies we employ are completely tailored to your educational institution, its objectives, and the demographic you aim to reach. Our toolbox is filled with a variety of methods, from digital outreach platforms like Google Ads, social media engagement, and SEO, to content promotion, email campaigns, and beyond. We are committed to regularly assessing and fine-tuning the efficacy of these methods, modifying our approach as necessary to guarantee optimal return on investment. It’s important to note that our mission isn’t merely to increase visitor numbers, but to draw the right kind of audience that will contribute to the growth and success of your educational institution.
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How much should I budget for partnering with a growth agency?
The investment required can vary greatly, primarily based on the scale, objectives, and resources of your educational institution. Our commitment is to deliver value, and as such, we’ll collaborate with you to devise a tailored proposal that delineates the necessary investment for enduring growth. We pride ourselves on our transparency, ensuring you have a comprehensive understanding of the costs and anticipated outcomes. Ready to embark on your institution’s growth journey? Why not arrange a complimentary consultation with us?
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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