+17%
conversion rate
We Have Driven Impact At
Boost Your Leads, Elevate Your Business
Struggling to attract enough high-end clientele to keep your luxury brand thriving and drive business growth?
Lead generation in the luxury market can be a major challenge for brands of all sizes. When it’s not happening as expected, your growth may stagnate and you might miss out on opportunities for increased revenues. Moreover, without a steady influx of quality leads, it becomes difficult to expand your customer base and increase your market share in the luxury sector.
The solution you need lies in a strategic, data-driven approach that relies on effective lead nurturing techniques and the leveraging of advanced digital tools and platforms.
This is where Single Grain comes into the picture. We’re a leading marketing agency with a deep understanding of lead generation strategies specific to the luxury industry. We can give your brand a much-needed boost by implementing effective lead generation campaigns to keep your pipeline filled with high-quality, affluent leads.
Single Grain: Your Partner in Lead Generation
At Single Grain, we have a team of lead generation connoisseurs, well-versed in the nuances of the luxury market. Our experts are equipped with the latest industry knowledge and technical tools necessary to give your high-end brand a competitive edge in lead generation. We take a refined, data-driven approach to help you build a sustainable pipeline of affluent leads to drive long-term business growth.
Our team works to understand your specific challenges and goals within the luxury sector, then designs bespoke lead generation strategies tailored to your business needs. We perform extensive market research, competitor analysis, and customer segmentation to target your high-net-worth audience effectively.
We also specialize in nurturing leads to maximize conversions and build lasting relationships with potential clients. Our objective is to transform your leads into loyal patrons who appreciate the finer things in life and drive growth for your business.
The lead generation services we offer at Single Grain, tailored for the luxury industry, include:
- Email Marketing
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Pay-Per-Click Advertising
- Landing Page Design and Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, expert consultation, meaningful relationships, and showcasing successes. They review Retention.com's lead capture software and discuss the challenges of copying their sales strategy. The conversation also touches on the best time to sell a business, missed acquisition opportunities, and the effects of Google and OpenAI on search and affiliate marketing. It offers insights into using LinkedIn for leads, timing in business, and the future of digital marketing with new technologies.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What sets your lead generation services apart from the others in the market?
Our team takes immense pride in our rich experience and deep understanding of lead generation, particularly within the luxury sector. We don’t believe in a one-size-fits-all approach; instead, we tailor our strategies to align with your unique business requirements and the discerning tastes of your target audience. We’ve collaborated with a diverse range of businesses, from budding luxury startups to established high-end corporations, ensuring we’re always abreast of the most effective lead generation tactics. Our proficiency enables us to adeptly navigate various contemporary platforms, ensuring your premium product or service connects with the right clientele.
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How does lead generation services differ from standard marketing practices?
Traditional luxury marketing strategies typically strive to elevate brand prestige, showcase opulent products, or even amass a list of affluent email subscribers. However, lead generation services in the luxury sector concentrate on enticing and transforming potential high-end clients into authentic opportunities for lavish sales. Every tactic and action implemented is meticulously crafted with the paramount objective of guiding prospective luxury buyers through the sales journey, steering them towards an indulgent purchase decision.
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What channels do you use for effective lead generation?
Our approach to lead generation services is meticulously tailored to the unique characteristics of your luxury brand and its discerning clientele. We are steadfast in our commitment to pinpointing the most impactful channels for your business, whether that be the elegance of social media, the exclusivity of email marketing, the sophistication of content marketing, or the prestige of SEO. Our selections are grounded in data and informed by our extensive experience, guaranteeing that we select the avenues that will yield the most exceptional ROI and foster the growth of your luxury business.
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How much should I budget for lead generation services each month?
The investment required is not set in stone. It primarily hinges on the scale of your luxury brand, your ambitions, and your financial plan. We will deliver a tailored proposal indicating the ideal allocation for acquiring premium leads via our lead generation services. Our mission is to assist you in maximizing your budget and propelling your brand’s growth. If you’re intrigued by the prospect of a complimentary consultation, please click here!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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