+193%
sign-ups
We Have Driven Impact At
Boost Your Leads, Elevate Your Business
Struggling to generate enough leads to keep your pipeline full and drive growth in the crypto market?
Lead generation can be a major challenge for crypto businesses of all sizes. When it’s not happening as expected, your growth may stagnate and you might miss out on opportunities for increased revenues. Moreover, without a steady influx of quality leads, it becomes difficult to expand your customer base and increase your market share in the volatile crypto industry.
The solution you need lies in a strategic, data-driven approach that relies on effective lead nurturing techniques and the leveraging of advanced digital tools and platforms, specifically tailored for the crypto market.
This is where Single Grain comes into the picture. We’re a leading marketing agency with a deep understanding of lead generation strategies in the crypto industry. We can give your business a much-needed boost by implementing effective lead generation campaigns to keep your pipeline filled with high-quality leads, ready to engage with your crypto offerings.
Single Grain: Your Partner in Lead Generation
At Single Grain, we have a team of lead generation experts who are well-versed in the dynamic world of cryptocurrency. Armed with the latest industry knowledge and technical tools, we are prepared to give your crypto business a competitive edge in lead generation. We take a data-driven approach to help you build a sustainable pipeline of leads, driving long-term growth in this volatile market.
Our team works to understand your unique challenges and goals within the crypto industry, then designs custom-made lead generation strategies tailored to your business needs. We perform extensive market research, competitor analysis, and customer segmentation to target your audience effectively in the crypto space.
We also specialize in nurturing leads to maximize conversions and build lasting relationships with potential crypto investors. Ultimately, our objective is to transform your leads into loyal customers that drive growth for your crypto business.
The lead generation services we offer at Single Grain, specifically tailored for the crypto industry, include:
- Email Marketing
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Pay-Per-Click Advertising
- Landing Page Design and Optimization
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on content creation, consulting, relationship-building, and showcasing successes. They examine Retention.com's unique lead capture methods and sales strategy challenges, plus the timing of business sales, missed acquisition opportunities, and impacts of Google and OpenAI on search and affiliate marketing. Insights include using LinkedIn for leads, business timing importance, and the future of digital marketing with new tech.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What sets your lead generation services apart from the others in the market?
We take immense pride in our vast experience and deep understanding of lead generation, particularly within the crypto industry. Our methodology is anything but one-size-fits-all; we tailor our tactics to align with your unique business objectives and the specific demographic you’re targeting. We collaborate with a diverse range of businesses, from budding crypto startups to established blockchain corporations, and our team is consistently abreast of the most recent advancements in lead generation techniques. Furthermore, our proficiency empowers us to utilize an array of contemporary platforms to guarantee we connect with the ideal audience for your crypto product or service.
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How does lead generation services differ from standard marketing practices?
Traditional marketing strategies in the crypto industry typically strive to elevate brand visibility, advocate for blockchain products, or even gather email contacts. However, lead generation services concentrate on drawing in and transforming potential crypto enthusiasts into authentic investment prospects. Every tactic and action implemented is meticulously crafted with the primary objective of guiding these potential investors through the conversion funnel, steering them towards a decision to invest.
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What channels do you use for effective lead generation?
Our approach to lead generation services is tailored specifically to your unique crypto business and your target audience. Our dedicated team is focused on pinpointing the most impactful platforms for your enterprise, ranging from social media engagement, email marketing strategies, content marketing initiatives, and SEO optimization. Our choices are grounded in comprehensive data analysis and valuable insights gained from previous experiences, all to guarantee we select the channels that will yield the highest return on investment and foster the expansion of your crypto venture.
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How much should I budget for lead generation services each month?
The investment required isn’t set in stone. It’s contingent on the scale of your crypto enterprise, your aspirations, and your financial resources. We’ll furnish a tailored proposal indicating the amount we suggest you dedicate to acquiring fresh leads via our lead generation services. Our mission is to assist you in optimizing your budget and propelling your growth in the crypto industry. Keen on a complimentary consultation? Click here!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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The Benefits of Lead Generation Outsourcing
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5 Crypto Marketing Agencies that Maximize ROI for Crypto Projects
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