+10%
ROAS
We Have Driven Impact At
Boost Your Leads, Elevate Your Business
Are you finding it difficult to attract enough prospective students to keep your admissions pipeline full and drive your institution’s growth?
Lead generation can be a significant hurdle for educational institutions of all sizes. When it’s not happening as expected, your growth may stagnate and you might miss out on opportunities for increased enrolment. Moreover, without a steady influx of quality leads, it becomes challenging to expand your student base and increase your institution’s reputation.
The solution you need lies in a strategic, data-driven approach that relies on effective student nurturing techniques and the leveraging of advanced digital tools and platforms.
This is where Single Grain comes into the picture. We’re a leading marketing agency with a deep understanding of education-specific lead generation strategies. We can give your institution a much-needed boost by implementing effective lead generation campaigns to keep your admissions pipeline filled with high-quality prospective students.
Single Grain: Your Partner in Lead Generation
At Single Grain, we have a team of lead generation experts equipped with the latest industry knowledge and technical tools necessary to give your educational institution a competitive edge in student recruitment. We take a holistic, data-driven approach to help you build a sustainable pipeline of prospective students to drive long-term growth and success.
Our team works to understand your specific challenges and goals in the education sector, then designs custom-made lead generation strategies tailored to your institution’s needs. We perform extensive market research, competitor analysis, and student segmentation to target your audience effectively.
We also specialize in nurturing leads to maximize enrollments and build lasting relationships with potential students. Ultimately, our objective is to transform your leads into loyal students that drive growth for your institution.
The lead generation services we offer at Single Grain include:
- Email Marketing
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Pay-Per-Click Advertising
- Landing Page Design and Optimization
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, emphasizing engaging content, expert consultation, and building relationships for lead attraction. They explore Retention.com's innovative lead capture solutions, the challenges of sales strategy replication, and the importance of timing in business sales. The conversation also touches on missed acquisition opportunities, and the impact of Google and OpenAI on search and affiliate marketing. Insights into effective LinkedIn lead generation, business timing, and digital marketing's future are provided.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What sets your lead generation services apart from the others in the market?
Our team takes great pride in our deep-rooted understanding and experience in the realm of lead generation, particularly within the education sector. We don’t believe in a one-size-fits-all approach; instead, we tailor our tactics to align with your institution’s unique needs and the specific demographics you aim to reach. We collaborate with a diverse range of educational entities, from budding e-learning platforms to established universities, ensuring we’re always at the forefront of innovative lead generation methodologies. Furthermore, our proficiency empowers us to utilize a multitude of contemporary platforms, guaranteeing we connect with the right prospective students for your educational offerings.
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How does lead generation services differ from standard marketing practices?
Traditional educational marketing strategies typically aim to enhance institution visibility, advertise programs, or even gather contact details. However, lead generation services in the education sector concentrate on drawing in and transforming potential students into authentic enrolment prospects. Every tactic and action implemented is meticulously crafted with the paramount objective of guiding potential learners through the enrolment journey, towards making a commitment to their education.
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What channels do you use for effective lead generation?
The strategies we employ are entirely tailored to your educational institution and its unique learner profiles. Our dedicated team is devoted to pinpointing the most impactful avenues for your institution, from social media engagement to email outreach, educational content creation, and SEO. We make our decisions rooted in data and past successes to guarantee we select the strategies that will deliver the most meaningful return on investment and foster your institution’s growth in the education sector.
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How much should I budget for lead generation services each month?
There’s no one-size-fits-all figure. The investment you make in lead generation services is influenced by the scale of your educational institution, your specific goals, and the budget you have set aside. We will deliver a tailored proposal indicating the investment we believe you should dedicate to attracting new student leads through our expertise. Our mission is to help you optimize your budget and expedite growth within the education sector. If you’re open to a complimentary consultation, click here!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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