+17%
conversion rate
We Have Driven Impact At
Boost Your Leads, Elevate Your Business
Struggling to generate enough leads to keep your e-commerce store thriving and drive business growth?
Lead generation can be a major challenge for e-commerce businesses of all sizes. When it’s not happening as expected, your growth may stagnate and you might miss out on opportunities for increased sales. Moreover, without a steady influx of quality leads, it becomes difficult to expand your customer base and increase your online market share.
The solution you need lies in a strategic, data-driven approach that relies on effective lead nurturing techniques and the leveraging of advanced e-commerce tools and platforms.
This is where Single Grain comes into the picture. We’re a leading marketing agency with a deep understanding of e-commerce-specific lead generation strategies. We can give your online store a much-needed boost by implementing effective lead generation campaigns to keep your pipeline filled with high-quality leads.
Single Grain: Your Partner in Lead Generation
At Single Grain, our team of e-commerce lead generation experts are equipped with the latest industry knowledge and technical tools necessary to give your online store a competitive edge in lead generation. We take a holistic, data-driven approach to help you build a sustainable pipeline of leads to drive long-term growth for your e-commerce business.
We work to understand the unique challenges and goals of your online store, then design custom-made lead generation strategies tailored to your specific needs. We perform extensive market research, competitor analysis, and customer segmentation to target your online shoppers effectively.
Our team also specializes in nurturing leads to maximize conversions and build lasting relationships with potential customers. Ultimately, our objective is to transform your leads into loyal shoppers that drive growth for your e-commerce business.
The lead generation services we offer at Single Grain include:
- Email Marketing
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Pay-Per-Click Advertising
- Landing Page Design and Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, emphasizing engaging content, building relationships, and success stories. They review Retention.com's lead capture methods and sales strategy, plus the timing of business sales, missed acquisition opportunities, and impacts of Google and OpenAI on digital marketing. Insights on leveraging LinkedIn and the future of digital marketing are shared.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What sets your lead generation services apart from the others in the market?
As experts in e-commerce lead generation services, we take immense pride in our deep-rooted knowledge and broad experience. We understand that every business is unique, and therefore, we tailor our approach to align with your specific requirements and audience. Our clientele ranges from budding startups to established corporations, and we ensure our team is always abreast with the most recent strategies in lead generation. Furthermore, our proficiency empowers us to utilize a diverse range of contemporary platforms, guaranteeing that we connect with the ideal audience for your product or service.
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How does lead generation services differ from standard marketing practices?
Traditional e-commerce marketing strategies typically strive to elevate brand visibility, showcase merchandise, or even gather email contacts. However, lead generation services concentrate on enticing and transforming potential shoppers into authentic buying prospects. Each tactic and step implemented is meticulously crafted with the paramount objective of guiding potential buyers through the sales journey, steering them towards a purchasing resolution.
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What channels do you use for effective lead generation?
The strategies we implement are entirely tailored to your e-commerce business and your target customers. Our dedicated team is focused on pinpointing the most impactful avenues for your online store, ranging from social media engagement to email campaigns, content promotion, and search engine optimization. Our choices are grounded in data analysis and previous successes, guaranteeing we select the methods that will yield the highest return on investment and foster your business expansion.
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How much should I budget for lead generation services each month?
The investment required isn’t set in stone. It’s largely contingent on the scale of your e-commerce venture, your goals, and financial plan. We will craft a tailored proposal, detailing the resources we believe you should dedicate to acquiring fresh leads through our lead generation services. Our mission is to help you optimize your budget and expedite your business expansion. Intrigued about how we can propel your growth? Click here for a complimentary consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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