-41.37%
CPL
We Have Driven Impact At
Boost Your Leads, Elevate Your Business
Are you finding it tough to generate enough leads to sustain your business growth in Florida?
Lead generation can pose a significant hurdle for businesses, regardless of their size. When it doesn’t go as planned, your growth might plateau, and you could lose out on potential revenue-boosting opportunities. Furthermore, without a consistent stream of high-quality leads, expanding your customer base and enhancing your market presence becomes a daunting task.
The answer to your problem lies in a strategic, data-driven methodology that capitalizes on effective lead nurturing techniques and the use of sophisticated digital tools and platforms.
Enter Single Grain. As a premier marketing agency, we possess a profound understanding of industry-specific lead generation strategies. We can provide your Florida-based business with the much-needed impetus by executing successful lead generation campaigns, ensuring your pipeline remains brimming with top-tier leads.
Single Grain: Your Partner in Lead Generation
At Single Grain, our Florida-based team of lead generation experts is equipped with the latest industry knowledge and technical tools necessary to give your business a competitive edge in lead generation. We take a holistic, data-driven approach to help you build a sustainable pipeline of leads to drive long-term business growth.
We work closely with you to understand your specific challenges and goals, then design custom-made lead generation strategies tailored to your business needs. Our team performs extensive market research, competitor analysis, and customer segmentation to target your audience effectively, taking into account the unique dynamics of the Florida market.
Our expertise extends to nurturing leads to maximize conversions and build lasting relationships with potential clients. Ultimately, our objective is to transform your leads into loyal customers that drive growth for your business.
The lead generation services we offer at Single Grain include:
- Email Marketing
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Pay-Per-Click Advertising
- Landing Page Design and Optimization
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, expert consultations, and building relationships to attract leads. They examine Retention.com's lead capture via software and the challenges of mimicking its sales strategy. The talk also touches on the ideal timing for selling businesses, missed acquisition opportunities, and the effects of Google and OpenAI on search and affiliate marketing, providing insights into using LinkedIn for leads, business timing, and the future of digital marketing with new technologies.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What sets your lead generation services apart from the others in the market?
Our team, deeply rooted in the vibrant business landscape of Florida, boasts a wealth of experience and proficiency in lead generation services. We understand that every business is unique, and thus, we tailor our strategies to meet your specific needs and reach your target audience effectively. Our portfolio spans a diverse range of businesses, from budding startups to established corporations, and we continually stay abreast of the most recent advancements in lead generation tactics. Our mastery in this field empowers us to utilize an assortment of contemporary platforms, ensuring your product or service connects with the most suitable audience.
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How does lead generation services differ from standard marketing practices?
Traditional marketing methods in Florida typically strive to elevate brand visibility, showcase offerings, or even gather email contacts. However, lead generation services concentrate on enticing and transforming potential clients into authentic opportunities for sales. Every tactic and step implemented is meticulously crafted with the paramount objective of steering prospective customers through the sales journey, guiding them towards making a purchase decision.
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What channels do you use for effective lead generation?
Understanding that every business is unique, especially here in the vibrant market of Florida, our team is dedicated to pinpointing the most beneficial platforms for your specific needs. Whether it’s social media, email marketing, content marketing, or SEO, we tailor our lead generation services to your business and buyer personas. Our decisions are grounded in data and informed by our wealth of experience, ensuring we select the channels that will deliver the highest ROI and foster your business expansion.
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How much should I budget for lead generation services each month?
The investment required for lead generation services isn’t set in stone. It’s contingent on factors such as your business scale, goals, and financial plan. Our Florida-based team will craft a personalized proposal, detailing the optimal allocation for acquiring fresh leads via our expertise. Our mission is to help you optimize your budget and expedite your business expansion. Keen on a complimentary consultation? Feel free to click here!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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