-41.37%
CPL
We Have Driven Impact At
Boost Your Leads, Elevate Your Business
Are you finding it tough to generate enough leads to fuel your business growth in the competitive San Francisco market?
Lead generation can pose a significant hurdle for businesses, regardless of their size. When it doesn’t go as planned, your growth can hit a plateau, and you might lose out on potential revenue-boosting opportunities. Furthermore, without a consistent stream of high-quality leads, expanding your customer base and enhancing your market presence becomes a daunting task.
The answer to your problem lies in a strategic, data-informed approach that capitalizes on effective lead nurturing methods and the use of cutting-edge digital tools and platforms.
Enter Single Grain. As a premier marketing agency, we possess a profound understanding of industry-specific lead generation strategies. We’re here to give your business the boost it needs by executing potent lead generation campaigns, ensuring your pipeline remains brimming with top-tier leads, even in the bustling business environment of San Francisco.
Single Grain: Your Partner in Lead Generation
At Single Grain, nestled in the heart of San Francisco, our team of lead generation maestros are armed with cutting-edge industry insights and technical tools. These resources are crucial in providing your business with a competitive advantage in lead generation. We employ a comprehensive, data-centric strategy to help you construct a robust pipeline of leads, fostering enduring business expansion.
Our team delves into understanding your unique challenges and objectives, and then crafts bespoke lead generation strategies that align with your business requirements. We conduct thorough market research, competitor scrutiny, and customer segmentation to effectively reach your target audience.
Moreover, we have a knack for nurturing leads to optimize conversions and forge enduring relationships with prospective clients. Our ultimate goal is to metamorphose your leads into faithful customers that fuel your business growth.
The lead generation services we proudly offer at our San Francisco hub, Single Grain, encompass:
- Email Marketing
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Pay-Per-Click Advertising
- Landing Page Design and Optimization
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, expert consultations, and building relationships. They cover Retention.com's lead capture software, sales strategy challenges, timing for business sales, missed acquisition opportunities, and the impact of Google and OpenAI on search and affiliate marketing. Insights include leveraging LinkedIn, business timing, and digital marketing's future with new tech.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What sets your lead generation services apart from the others in the market?
At the heart of our operations in San Francisco, we take immense pride in our deep-rooted expertise and broad experience in lead generation services. We understand that every business is unique, and therefore, we tailor our strategies to align with your specific business requirements and target demographics. Our portfolio spans from budding startups to established corporations, reflecting our versatility and adaptability. Our team stays abreast of the latest trends and strategies in lead generation, ensuring we’re always ahead of the curve. Leveraging a multitude of contemporary platforms, we ensure your product or service connects with the right audience, right here in the city by the bay.
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How does lead generation services differ from standard marketing practices?
In the bustling business landscape of San Francisco, traditional marketing methods might be centered around boosting brand visibility, showcasing offerings, or even gathering email contacts. Yet, the crux of lead generation services lies in magnetizing and transforming potential clients into authentic sales prospects. Every tactic employed and step taken is meticulously crafted with the paramount objective of steering these potential clients through the sales journey, nudging them closer to a purchasing decision.
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What channels do you use for effective lead generation?
When it comes to lead generation services, the strategies we employ are tailored to your unique business and customer profiles. Our San Francisco-based team is dedicated to pinpointing the most fruitful avenues for your enterprise, whether that’s harnessing the power of social media, tapping into email marketing, leveraging content marketing, or optimizing SEO. Our choices are grounded in data and informed by our wealth of experience, all to guarantee we select the channels that promise the highest ROI and foster your business expansion.
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How much should I budget for lead generation services each month?
The exact investment isn’t set in stone. It’s influenced by factors such as your business scale, goals, and financial plan. As a San Francisco-based entity, we’ll craft a tailored proposal indicating the ideal allocation for acquiring fresh leads via our lead generation services. Our mission is to optimize your budget utilization and expedite your business expansion. Intrigued by the prospect of a complimentary consultation? Don’t hesitate, click here!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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