-41.37%
CPL
We Have Driven Impact At
Boost Your Leads, Elevate Your Business
Struggling to generate enough leads to keep your pipeline full and drive business growth?
Lead generation can be a major challenge for businesses of all sizes. When it’s not happening as expected, your growth may stagnate and you might miss out on opportunities for increased revenues. Moreover, without a steady influx of quality leads, it becomes difficult to expand your customer base and increase your market share.
The solution you need lies in a strategic, data-driven approach that relies on effective lead nurturing techniques and the leveraging of advanced digital tools and platforms.
This is where Single Grain comes into the picture. We’re a leading marketing agency with a deep understanding of industry-specific lead generation strategies. We can give your business a much-needed boost by implementing effective lead generation campaigns to keep your pipeline filled with high-quality leads.
Single Grain: Your Partner in Lead Generation
At Single Grain, we have a team of lead generation experts equipped with the latest industry knowledge and technical tools necessary to give your business a competitive edge in lead generation. We take a holistic, data-driven approach to help you build a sustainable pipeline of leads to drive long-term business growth.
Our team works to understand your specific challenges and goals, then designs custom-made lead generation strategies tailored to your business needs. We perform extensive market research, competitor analysis, and customer segmentation to target your audience effectively.
We also specialize in nurturing leads to maximize conversions and build lasting relationships with potential clients. Ultimately, our objective is to transform your leads into loyal customers that drive growth for your business.
The lead generation services we offer at Single Grain include:
- Email Marketing
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Pay-Per-Click Advertising
- Landing Page Design and Optimization
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, emphasizing engaging content and meaningful relationships. They explore Retention.com's approach to capturing leads, challenges in sales strategies, and the importance of timing in selling a business. They also cover the impact of Google and OpenAI on digital marketing and strategies for leveraging LinkedIn for leads, highlighting the future of marketing with emerging technologies.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What sets your lead generation services apart from the others in the market?
We pride ourselves on our extensive experience and knowledge in the field of lead generation. Our approach is not generic; we customize our strategies based on your business needs and target audience. We work with a wide array of businesses, from startups to large corporations, and our team is always up-to-date on the latest lead generation strategies. Moreover, our expertise allows us to leverage a variety of modern platforms to ensure we reach the right audience for your product or service.
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How does lead generation services differ from standard marketing practices?
Standard marketing practices often aim to raise brand awareness, promote products, or even capture email addresses. However, lead generation services focus on attracting and converting prospective customers into genuine sales opportunities. Each strategy and action taken is designed with the ultimate goal of driving potential customers down the sales funnel, towards a purchase decision.
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What channels do you use for effective lead generation?
The channels we utilize depend entirely on your business and buyer personas. Our team is committed to identifying the most effective platforms for your business, from social media to email marketing, content marketing, and SEO. We base our decisions on data and past experiences to ensure we choose the channels that will offer the best ROI and support your business growth.
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How much should I budget for lead generation services each month?
There isn’t a fixed amount. It largely depends on your business size, objectives, and budget. We will provide a customized proposal outlining how much we believe you should allocate towards securing new leads through our services. We’re here to help you make the most of your budget and accelerate growth. If you’re interested in a free consultation, click here!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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The Benefits of Lead Generation Outsourcing
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