+17%
conversion rate
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Is your current marketing approach failing to generate the luxury sales traction you desire?
- Generic, one-size-fits-all marketing plans that aren’t resonating with your discerning clientele?
- Fragmented advertising efforts not creating a seamless and rewarding luxury customer journey?
- Allocating more of your budget towards underperforming strategies?
Now, imagine transitioning to a performance marketing agency that specializes in the luxury sector, certain to revolutionize your return on investment.
Single Grain is the performance marketing agency you need to breathe new life into your luxury sales strategy. We have a rich history of assisting high-end businesses like yours achieve extraordinary results, by merging intelligent strategies with technical expertise.
Best-in-Class Performance Marketing
At Single Grain, we approach luxury marketing with a meticulous focus on performance. We delve into your unique luxury landscape, understanding your high-end product, discerning audience, and the dynamics of the luxury market. This way, all strategies we create are tailored specifically for your brand, not a generic, one-size-fits-all approach.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and refine our strategies for optimal results. You won’t just see improvements, you’ll understand how and why they happened. This means more control, increased sales, and a healthier bottom line for your luxury brand.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for you. We target success and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that leaves your luxury competitors in the dust.
Our services include:
- Custom luxury marketing strategy development
- Data Analytics and Reporting
- User Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns
- Multichannel Advertising
- Customer Journey Mapping and Optimization
Experience the difference of a performance marketing agency that truly understands the luxury industry. Let’s elevate your brand together.
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, agency value beyond media buying, and personal agency growth stories. They emphasize the need for agencies to deliver deeper value amid evolving marketing landscapes and the challenges of media buying. The discussion also touches on agency valuation, automation, programmatic SEO, AI, and the idea of agencies investing in client businesses. Kasim shares his experience selling his agency, highlighting financial insights.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
In the realm of luxury, performance marketing takes on a unique dimension, focusing on driving quantifiable outcomes such as high-value conversions, premium leads, and exclusive sales. A performance marketing agency, adept in the luxury industry, can elevate your brand by crafting and executing campaigns that are meticulously tailored to achieve these objectives. Through the careful monitoring and insightful analysis of data, such an agency can fine-tune your campaigns to ensure an optimum return on investment (ROI), thereby propelling the growth and prestige of your luxury brand.
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What are some common performance marketing tactics used by agencies?
Performance marketing strategies commonly employed by agencies in the luxury sector encompass search engine marketing (SEM), social media promotions, affiliate partnerships, display advertising, and bespoke email campaigns. Each strategy offers unique advantages and potential challenges. A proficient performance marketing agency, with a nuanced understanding of the luxury industry, will expertly guide you in selecting the optimal blend of strategies to realize your business objectives.
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How can I measure the success of a performance marketing campaign?
In the realm of luxury marketing, the effectiveness of a campaign hinges on a multitude of indicators, each tailored to the unique objectives of the promotion. Key indicators often encompass metrics such as click-through rates (CTR), conversion ratios, cost per high-value acquisition (CPA), return on luxury ad expenditure (ROAS), and the lifetime value of a premium customer (CLV). As a performance marketing agency specializing in the luxury sector, we utilize these indicators to monitor your campaign’s trajectory, enabling us to make informed decisions that enhance performance and elevate your brand’s prestige.
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How much does it cost to hire a performance marketing agency?
The investment required to engage a performance marketing agency in the luxury sector hinges on several elements, such as the intricacy and scale of your high-end brand, the breadth of the initiative, and the degree of proficiency needed. Predominantly, these agencies operate on a retainer or per-project model, with fees spanning from several thousand dollars monthly to substantial amounts per bespoke project. Nevertheless, the financial commitment of partnering with an agency should always be balanced against the potential return on investment (ROI) and the enduring advantages of collaborating with a cadre of luxury market specialists.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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