“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Is your current health marketing strategy failing to generate the patient engagement you need?
Now, imagine switching gears to working with a performance marketing agency that is focused on results, certain to transform your return on patient engagement.
Single Grain is the performance marketing agency you need to inject new life into your health marketing strategy. We have a long history of helping healthcare institutions like yours achieve exceptional results, by combining smart strategies and technical expertise.
At Single Grain, we approach health marketing with a laser focus on performance. We delve into your unique healthcare landscape, understanding your services, patient demographics, and market dynamics. This way, all strategies we create are tailored specifically for your healthcare brand, not one-size-fits-all.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal results. You won’t just see improvements in patient engagement, you’ll understand how and why they happened. This means more control, increased patient satisfaction, and a healthier bottom line.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for you. We target success and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that outperforms the competition.
Our services include:
Let us help you navigate the complex world of health marketing, ensuring your services reach the right patients at the right time. With Single Grain, your healthcare brand is in safe hands.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In a collaboration between Perpetual Traffic and Marketing School podcasts, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing agencies' future, value beyond media buying, and challenges like analysis depth and client success focus. The conversation also explores agency value, automation, programmatic SEO, AI benefits, equity for agencies in client businesses, SMB service provision challenges, and performance-based payment models. It concludes with Aslam's insights on achieving a 35% net agency margin.
Performance marketing, a specialized branch of digital marketing, is dedicated to generating quantifiable outcomes such as patient registrations, appointment bookings, and health product sales. A performance marketing agency, with a focus on the health industry, can assist your healthcare business by crafting and executing strategies tailored to meet these objectives. By meticulously monitoring and interpreting data, such an agency can fine-tune your campaigns for optimal return on investment (ROI), fostering the growth and prosperity of your healthcare enterprise.
Performance marketing strategies often employed by agencies in the health sector encompass search engine marketing (SEM), social media promotion, affiliate partnerships, display advertisements, and email campaigns. Each approach carries its unique advantages and challenges. A proficient health-focused performance marketing agency is equipped to suggest the most effective blend of strategies to realize your healthcare business objectives.
In the context of a health-focused campaign, the effectiveness of performance marketing can be gauged using a range of indicators, tailored to the unique objectives of the initiative. Typical indicators include click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and patient lifetime value (PLV). As a performance marketing agency specializing in the health sector, we utilize these indicators to monitor your campaign’s trajectory, making informed decisions to enhance its performance.
The investment involved in engaging a performance marketing agency in the health sector hinges on numerous variables, such as the scale and intricacy of your healthcare establishment, the breadth of the marketing initiative, and the caliber of proficiency necessitated. Predominantly, these agencies operate on a retainer or project-specific model, with costs oscillating from several thousand dollars monthly to substantial amounts per campaign. Nonetheless, it’s crucial to balance the financial commitment of hiring an agency against the prospective return on investment (ROI) and the enduring advantages of collaborating with a cadre of marketing specialists in the health industry.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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