“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Is your current player acquisition strategy failing to generate the user engagement you need?
- Impersonalized, broad-stroke marketing plans that aren’t hitting the high scores in player retention?
- Disconnected advertising efforts not yielding a seamless and rewarding player experience?
- Throwing more marketing coins towards underperforming strategies?
Now, imagine leveling up to a performance marketing agency that is focused on results, certain to transform your return on player investment.
Single Grain is the performance marketing agency you need to power-up your player acquisition strategy. We have a long history of helping gaming businesses like yours achieve exceptional results, by combining smart strategies and technical expertise.
Best-in-Class Performance Marketing
At Single Grain, we approach gaming marketing with a laser focus on performance. We delve into your unique gaming landscape, understanding your game, player demographics, and market dynamics. This way, all strategies we create are tailored specifically for your game, not a generic solution.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal results. You won’t just see improvements in player engagement and retention, you’ll understand how and why they happened. This means more control, increased in-game purchases, and a healthier bottom line.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for your game. We target success and stop at nothing until we hit the high score. Let Single Grain guide you to an impeccable performance marketing strategy that leaves other games in the dust.
Our services include:
- Custom marketing strategy development for games
- Data Analytics and Reporting
- Player Acquisition and Retention
- Conversion Rate Optimization
- Game Awareness Campaigns
- Multichannel Advertising
- Player Journey Mapping and Optimization
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies and the need for extended value beyond media buying. They share insights on agency growth, the evolution of marketing, and emphasize deeper service value for client success. The conversation addresses challenges for media buying agencies, the importance of analysis, and the potential of AI in marketing. They explore agency valuation, automation benefits, and the concept of agencies having stakes in client businesses. The episode wraps with Aslam's experience on achieving a successful agency sale.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
In the realm of digital gaming, performance marketing plays a pivotal role in driving quantifiable outcomes such as player acquisitions, in-game purchases, and user retention. A performance marketing agency, specialized in the gaming industry, can be instrumental in devising and executing campaigns tailored to meet these objectives. By meticulously monitoring and interpreting gaming data, the agency can fine-tune campaigns for optimal return on investment (ROI), thereby propelling your gaming business towards sustained growth and success.
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What are some common performance marketing tactics used by agencies?
In the gaming industry, performance marketing agencies often employ strategies such as search engine marketing (SEM), social media promotions, affiliate partnerships, display advertisements, and email campaigns. Each strategy offers unique advantages and potential challenges. A proficient performance marketing agency will expertly guide you in selecting the most effective combination of these strategies to accomplish your gaming business objectives.
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How can I measure the success of a performance marketing campaign?
In the realm of gaming, the effectiveness of a performance marketing initiative can be evaluated using an array of indicators, contingent on the unique objectives of the initiative. Typical indicators encompass click-through ratios (CTR), conversion ratios, cost per acquisition (CPA), return on advertising expenditure (ROAS), and player lifetime value (PLV). As a performance marketing agency, we utilize these indicators to monitor the evolution of your initiative and make decisions grounded in data to enhance performance.
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How much does it cost to hire a performance marketing agency?
The investment required to engage a performance marketing agency in the gaming industry hinges on several elements, such as the scale and intricacy of your gaming business, the breadth of the campaign, and the depth of proficiency needed. Typically, these agencies operate on a retainer or per-project basis, with costs spanning from several thousand dollars monthly to a substantial sum per campaign. Nonetheless, the financial commitment of partnering with an agency should always be balanced against the prospective return on investment (ROI) and the enduring advantages of collaborating with a cadre of specialists.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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