+17%
conversion rate
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Are your current marketing efforts not driving the consumer engagement and sales you’re aiming for?
- Generic, one-size-fits-all marketing plans that aren’t resonating with your consumer base?
- Fragmented advertising campaigns that fail to provide a cohesive and rewarding shopping experience?
- Investing more and more into marketing strategies that don’t seem to boost your consumer reach?
Now, picture a shift towards a performance marketing agency that is laser-focused on results, poised to revolutionize your return on investment in the consumer industry.
Single Grain is the performance marketing agency you need to breathe new life into your consumer engagement strategy. We have a proven track record of helping consumer businesses like yours achieve outstanding results, by merging intelligent strategies with technical proficiency.
Best-in-Class Performance Marketing
At Single Grain, we approach performance marketing with a keen eye on the consumer industry. We delve into your unique retail landscape, understanding your product, your customers, and the market dynamics. This way, all strategies we create are tailored specifically for your brand, not a generic solution.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal results. You won’t just see improvements in your consumer engagement, you’ll understand how and why they happened. This means more control, increased sales, and a healthier bottom line for your consumer-focused business.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for you. We target success in the consumer market and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that leaves your competitors trailing behind.
Our services include:
- Custom marketing strategy development for consumer brands
- Data Analytics and Reporting
- User Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns
- Multichannel Advertising
- Customer Journey Mapping and Optimization
Ready to take your consumer brand to the next level? Let’s start the journey together.
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Industry experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, emphasizing the need for deep value beyond media buying. They share personal anecdotes, agency growth, and insights into the evolving landscape of marketing. The conversation covers challenges for media buying agencies, the decreasing value and multiples of agencies, the rise of automation, programmatic SEO, and AI. Discussion also touches on agencies potentially taking stakes in client businesses, challenges for SMBs, and transitioning to performance-based models. Kasim shares his experience selling his agency, highlighting financial strategies for success.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
In the consumer industry, performance marketing is a digital strategy that zeroes in on achieving quantifiable outcomes such as customer acquisitions, lead generation, and sales. A performance marketing agency can be instrumental in crafting and executing campaigns tailored to these objectives. Through meticulous data tracking and analysis, the agency can fine-tune these campaigns for optimal return on investment (ROI), thereby propelling your consumer-oriented business towards sustained growth.
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What are some common performance marketing tactics used by agencies?
As a consumer-focused business, you may wonder about the strategies employed by performance marketing agencies. These often encompass search engine marketing (SEM), social media promotions, affiliate partnerships, display advertisements, and email campaigns. Each strategy has unique advantages and potential drawbacks. A proficient performance marketing agency will expertly guide you, suggesting the optimal blend of these strategies to effectively attain your consumer-oriented business objectives.
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How can I measure the success of a performance marketing campaign?
In the realm of consumer goods, the effectiveness of a performance marketing initiative can be gauged using diverse indicators, tailored to the unique objectives of the initiative. Frequently used indicators encompass the rate of clicks per display (CTR), the ratio of conversions, cost per customer acquisition (CPA), return on advertising expenditure (ROAS), and the value of a customer over their lifespan (CLV). As a performance marketing agency, we leverage these indicators to monitor your initiative’s trajectory, making informed decisions to enhance its performance.
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How much does it cost to hire a performance marketing agency?
The investment involved in partnering with a performance marketing agency is influenced by several considerations, such as the scale and intricacy of your consumer goods business, the breadth of the campaign, and the degree of proficiency needed. Typically, these agencies operate on a retainer or per-project model, with costs spanning from several thousand dollars monthly to substantial amounts per campaign. Nevertheless, the financial commitment of engaging an agency should always be evaluated in light of the anticipated return on investment (ROI) and the enduring advantages of collaborating with a squad of specialists.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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