+193%
sign-ups
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Is your current crypto marketing strategy failing to generate the trading volume and investor interest you need?
- Impersonalized, broad-stroke marketing plans that aren’t resonating with the crypto community?
- Disconnected advertising efforts not yielding a seamless and rewarding investor journey?
- Throwing more marketing dollars towards underperforming crypto campaigns?
Now, imagine switching gears to working with a performance marketing agency that is focused on results, certain to transform your return on investment in the crypto market.
Single Grain is the performance marketing agency you need to inject new life into your crypto marketing strategy. We have a long history of helping businesses like yours achieve exceptional results in the volatile crypto landscape, by combining smart strategies and technical expertise.
Best-in-Class Performance Marketing
At Single Grain, we approach crypto marketing with a laser focus on performance. We delve into your unique blockchain landscape, understanding your crypto product, audience, and market dynamics. This way, all strategies we create are tailored specifically for your brand, not one-size-fits-all.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal results. You won’t just see improvements in your crypto marketing, you’ll understand how and why they happened. This means more control, increased token sales, and a healthier bottom line.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for you. We target success and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that blows the competition out of the water.
Our services include:
- Custom crypto marketing strategy development
- Data Analytics and Reporting
- User Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns
- Multichannel Advertising
- Customer Journey Mapping and Optimization
Let us navigate the volatile crypto market for you, ensuring your brand stands out in the crowded blockchain space. Trust Single Grain, your performance marketing agency for the crypto industry.
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel from the Perpetual Traffic and Marketing School podcasts discuss the future of marketing agencies, emphasizing value beyond media buying. They share personal stories, including how their careers intersected and the growth of their agencies. The conversation highlights the necessity for agencies to offer deep value, facing challenges like the need for profound analysis and focusing on client success. They explore the changing agency landscape, automation, programmatic SEO, AI, and the idea of agencies having stakes in client businesses. Discussions also cover the challenges for SMBs and insights into successful agency financials.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
In the realm of digital marketing, performance marketing stands out as a strategy that zeroes in on generating tangible outcomes such as conversions, leads, and sales. For businesses in the crypto industry, a performance marketing agency can be a game changer. This agency crafts and executes campaigns tailored to meet these specific objectives. Through meticulous data tracking and analysis, the agency can fine-tune these campaigns to ensure optimal return on investment (ROI), thereby propelling your crypto business towards exponential growth.
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What are some common performance marketing tactics used by agencies?
Performance marketing strategies often employed by agencies in the crypto industry encompass search engine marketing (SEM), social media promotions, affiliate partnerships, display ads, and email campaigns. Each approach carries unique advantages and potential challenges. A proficient performance marketing agency, with a focus on the crypto sector, can expertly guide you towards the optimal blend of strategies to meet your business objectives.
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How can I measure the success of a performance marketing campaign?
In the realm of a performance marketing campaign, especially within the crypto industry, the effectiveness can be gauged through a diverse range of metrics, each tailored to align with the unique objectives of the campaign. Key metrics often considered include click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and the value of a customer over their lifetime (CLV). A performance marketing agency adept in the crypto sector employs these metrics to monitor your campaign’s trajectory, making informed decisions based on data to enhance performance.
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How much does it cost to hire a performance marketing agency?
The investment required to engage a performance marketing agency in the crypto industry hinges on several elements, such as the intricacy and scale of your blockchain venture, the breadth of the marketing campaign, and the degree of proficiency needed. The majority of these agencies operate on a retainer or project-specific model, with charges spanning from a handful of thousands of dollars monthly to a substantial sum per campaign. Nevertheless, it’s crucial to consider the potential return on investment (ROI) and the enduring advantages of collaborating with a squad of crypto marketing specialists when assessing the cost of such an agency.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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