+193%
sign-ups
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Are your current blockchain marketing strategies failing to generate the transaction volume and user engagement you need?
- Impersonalized, broad-stroke marketing plans that aren’t delivering the intended blockchain adoption?
- Disconnected advertising efforts not yielding a seamless and rewarding user experience in the blockchain ecosystem?
- Throwing more marketing dollars towards underperforming blockchain promotion strategies?
Now, imagine switching gears to working with a performance marketing agency that is focused on results, certain to transform your return on investment in the blockchain space.
Single Grain is the performance marketing agency you need to inject new life into your blockchain marketing strategy. We have a long history of helping businesses like yours achieve exceptional results, by combining smart strategies and technical expertise in the blockchain industry.
Best-in-Class Performance Marketing
At Single Grain, we approach blockchain marketing with a laser focus on performance. We delve into your unique blockchain landscape, understanding your product, audience, and market dynamics. This way, all strategies we create are tailored specifically for your blockchain brand, not one-size-fits-all.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal results. You won’t just see improvements, you’ll understand how and why they happened. This means more control, increased token sales, and a healthier bottom line.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for you. We target success and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that blows the competition out of the blockchain market.
Our services include:
- Custom marketing strategy development
- Data Analytics and Reporting
- User Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns
- Multichannel Advertising
- Customer Journey Mapping and Optimization
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel unite on a podcast to discuss marketing's future, agency value beyond media buying, and personal journeys like the growth of Tier Eleven and the evolution of Perpetual Traffic. They explore agency challenges, the need for deeper analysis, client-focused strategies, the impact of automation, programmatic SEO, and AI. The conversation also addresses agency stakes in client businesses, SMB challenges, performance-based models, and insights from selling an agency with a 35% net margin.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
Performance marketing, in the context of the blockchain industry, is a specialized digital marketing strategy that emphasizes driving quantifiable outcomes such as conversions, leads, and transactions. A performance marketing agency adept in blockchain can empower your enterprise by devising and executing campaigns tailor-made to realize these objectives. Through meticulous tracking and data analysis, such an agency can fine-tune campaigns to maximize return on investment (ROI), thereby propelling your blockchain business towards exponential growth.
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What are some common performance marketing tactics used by agencies?
Performance marketing strategies often employed by agencies in various sectors, such as search engine marketing (SEM), social media promotions, affiliate marketing, display advertising, and email marketing, each come with their unique advantages and potential drawbacks. A proficient performance marketing agency, particularly one with expertise in the blockchain industry, will be adept at advising on the optimal blend of these strategies to drive your business objectives forward.
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How can I measure the success of a performance marketing campaign?
In the realm of a blockchain-focused campaign, the triumph of performance marketing can be gauged by employing a multitude of metrics, each tailored to the unique objectives of the campaign. Metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV) are often utilized. A performance marketing agency, with a specialty in blockchain, leverages these metrics to monitor your campaign’s trajectory and make informed decisions to enhance performance.
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How much does it cost to hire a performance marketing agency?
The investment required to engage a performance marketing agency in the blockchain sector hinges on several elements, such as the intricacy and scale of your blockchain enterprise, the breadth of the marketing campaign, and the depth of proficiency needed. Performance marketing agencies typically operate on a retainer or per project model, with charges fluctuating from several thousand dollars monthly to substantial amounts per campaign. Nonetheless, it’s crucial to consider the potential return on investment (ROI) and the enduring advantages of collaborating with a squad of marketing maestros, when evaluating the cost of hiring an agency.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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