+10%
ROAS
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Is your current student acquisition strategy failing to generate the enrollment numbers you’re aiming for?
- Impersonalized, broad-stroke recruitment plans that aren’t delivering the intended results?
- Disconnected advertising efforts not yielding a seamless and rewarding student journey?
- Throwing more budget towards underperforming strategies?
Now, imagine switching gears to working with a performance marketing agency that is focused on results, certain to transform your return on investment in student acquisition.
Single Grain is the performance marketing agency you need to inject new life into your online education recruitment strategy. We have a long history of helping institutions like yours achieve exceptional results, by combining smart strategies and technical expertise.
Best-in-Class Performance Marketing
At Single Grain, we approach performance marketing for online education with a laser focus on results. We delve into your unique educational landscape, understanding your courses, student demographics, and market dynamics. This way, all strategies we create are tailored specifically for your institution, not a generic solution.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal student engagement and enrollment. You won’t just see improvements, you’ll understand how and why they happened. This means more control, increased student registrations, and a healthier bottom line for your educational institution.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for you. We target success and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that leaves other online education providers in the dust.
Our services include:
- Custom marketing strategy development for online education
- Data Analytics and Reporting
- Student Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns
- Multichannel Advertising
- Student Journey Mapping and Optimization
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel collaborate in a podcast discussing marketing's future, agency value beyond media buying, and personal journeys like Ralph's meeting with Neil and agency growth. They emphasize agencies' need to deliver deeper value amid automation and suggest agencies invest in client businesses. The discussion also explores agency valuation, the challenge of offering extensive services to SMBs, and concludes with Aslam's experience selling his agency.
Learn More About The Work We’ve Done
-
300% Increase in BOFU ROAS after switching to programmatic
-
454% Growth in Google Ads Revenue After Account Restructure.
-
Spend and Leads Increased While Earning a More Efficient CPA
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Increasing Free Quote Submissions on Homepage by 95%
-
Increases Post Engagement Rate by 400% with Single Grain
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
-
What is performance marketing and how can a performance marketing agency help my business?
Performance marketing, particularly in the online education sector, is a specialized branch of digital marketing that zeroes in on generating tangible outcomes such as student enrollments, inquiries, and course sales. A performance marketing agency, with a focus on online education, can aid your institution by devising and executing campaigns tailored to meet these objectives. By meticulously monitoring and interpreting data, such an agency can fine-tune these campaigns to yield the highest possible return on investment (ROI), thereby propelling your educational institution’s growth.
-
What are some common performance marketing tactics used by agencies?
Performance marketing strategies often employed by agencies in the realm of online education encompass techniques such as search engine marketing (SEM), social media promotions, affiliate partnerships, display advertisements, and email outreach. Each strategy carries its unique advantages and potential challenges. A proficient performance marketing agency, particularly one with expertise in the online education sector, can expertly guide you in selecting the optimal blend of strategies to accomplish your educational institution’s objectives.
-
How can I measure the success of a performance marketing campaign?
The effectiveness of a performance marketing initiative in the online education sector can be gauged using a range of indicators, tailored to the unique objectives of the initiative. Frequently used indicators encompass click-through rates (CTR), conversion rates, cost per student acquisition (CPSA), return on educational ad spend (ROEAS), and student lifetime value (SLV). As your dedicated performance marketing partner, we leverage these indicators to monitor your initiative’s trajectory, making informed decisions to enhance performance and drive student engagement.
-
How much does it cost to hire a performance marketing agency?
The investment required to engage a performance marketing agency in the online education sector is influenced by several elements, such as the scale and intricacy of your educational platform, the breadth of the marketing campaign, and the degree of proficiency needed. Typically, these agencies operate on a retainer or per-project basis, with costs varying from a few thousand dollars monthly to multiple tens of thousands per initiative. Nonetheless, it’s essential to consider the potential return on investment (ROI) and the enduring advantages of collaborating with a team of marketing specialists when assessing the financial commitment of hiring an agency.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Explore More on This Topic
How to Use SEO for Higher Education to Rank Your School
With so many public and private universities, colleges face a lot of competition. Plus, it’s so easy for professors to create an online course and make it available for students…
Full Article
Best Programmatic Advertising Case Studies for Exceptional ROAS
Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology…
Full Article
Boost Your ROAS: 8 Best Advertising Agencies for Exceptional Results
Updated February 2024. Because the digital ad landscape is so vast and changes so often, it’s not always possible for business owners to take full advantage of a PPC campaign….
Full Article
