We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Is your current student recruitment strategy failing to generate the enrollment numbers you need?
- Impersonalized, broad-stroke recruitment plans that aren’t delivering the intended results?
- Disconnected outreach efforts not yielding a seamless and rewarding student journey?
- Throwing more budget towards underperforming strategies?
Now, imagine switching gears to working with a performance marketing agency that is focused on results, certain to transform your return on investment in student recruitment.
Single Grain is the performance marketing agency you need to inject new life into your enrollment strategy. We have a long history of helping educational institutions like yours achieve exceptional results, by combining smart strategies and technical expertise.
Best-in-Class Performance Marketing
At Single Grain, we approach education marketing with a laser focus on performance. We delve into your unique educational landscape, understanding your institution, student demographics, and market dynamics. This way, all strategies we create are tailored specifically for your educational institution, not one-size-fits-all.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal results. You won’t just see improvements in student enrollment and engagement, you’ll understand how and why they happened. This means more control, increased student success, and a healthier bottom line for your institution.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for you. We target success and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that outshines the competition.
Our services include:
- Custom marketing strategy development for education
- Data Analytics and Reporting
- Student Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns for your institution
- Multichannel Advertising
- Student Journey Mapping and Optimization
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel collaborate in a podcast to discuss marketing's future, agency value beyond media buying, and personal journeys. They emphasize the need for agencies to deliver deeper value, navigate challenges in media buying, and adapt to automation and AI. The talk explores agency valuation shifts, the impact of automation, and the idea of agencies taking stakes in client businesses. Challenges for SMBs regarding extensive services and performance-based payment models are discussed, concluding with Kasim's agency sale insights.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
In the realm of digital marketing, performance marketing stands out for its emphasis on generating tangible outcomes such as student enrollments, inquiries, and course sales. As a performance marketing agency specializing in the education sector, we are committed to crafting and executing strategies that are tailored to meet these specific objectives. By meticulously monitoring and interpreting data, we fine-tune your campaigns to ensure optimal return on investment (ROI), thus fostering expansion and success for your educational institution.
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What are some common performance marketing tactics used by agencies?
Typical strategies employed by performance marketing agencies, particularly those specializing in the education sector, encompass search engine marketing (SEM), social media promotions, affiliate marketing, display advertising, and email marketing. Each strategy offers unique advantages and potential challenges. A proficient performance marketing agency will expertly guide you in selecting the most effective blend of these strategies to realize your educational institution’s objectives.
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How can I measure the success of a performance marketing campaign?
The effectiveness of a performance marketing strategy in the education sector can be evaluated using a range of indicators, tailored to the unique objectives of the strategy. Frequently used indicators encompass click-through rates (CTR), conversion rates, cost per student acquisition (CPA), return on educational ad spend (ROAS), and student lifetime value (SLV). As a performance marketing agency specialized in education, we leverage these indicators to monitor your strategy’s progress and make informed adjustments to enhance performance.
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How much does it cost to hire a performance marketing agency?
The investment required when engaging a performance marketing agency in the education sector hinges on several elements, such as the scale and intricacy of your educational institution, the breadth of the marketing campaign, and the degree of proficiency needed. Typically, these agencies operate on a retainer or per-project model, with costs spanning from a handful of thousands per month to multiple tens of thousands per initiative. Nevertheless, it’s crucial to measure the cost of securing such an agency against the prospective return on investment (ROI) and the enduring advantages of collaborating with a cadre of marketing specialists.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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