+17%
conversion rate
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Is your current e-commerce marketing strategy failing to generate the sales traction you need?
- Impersonalized, broad-stroke marketing plans that aren’t delivering the intended results?
- Disconnected advertising efforts not yielding a seamless and rewarding online shopping experience?
- Throwing more marketing dollars towards underperforming strategies?
Now, imagine switching gears to working with a performance marketing agency that is focused on results, certain to transform your return on investment in the e-commerce landscape.
Single Grain is the performance marketing agency you need to inject new life into your online sales strategy. We have a long history of helping e-commerce businesses like yours achieve exceptional results, by combining smart strategies and technical expertise.
Best-in-Class Performance Marketing
At Single Grain, we approach e-commerce marketing with a laser focus on performance. We delve into your unique online retail landscape, understanding your product, audience, and market dynamics. This way, all strategies we create are tailored specifically for your e-commerce brand, not one-size-fits-all.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal results. You won’t just see improvements in your online sales, you’ll understand how and why they happened. This means more control, increased conversions, and a healthier bottom line for your e-commerce business.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for your online store. We target success and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that leaves your e-commerce competitors in the dust.
Our services include:
- Custom e-commerce marketing strategy development
- Data Analytics and Reporting
- User Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns
- Multichannel Advertising
- Customer Journey Mapping and Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel from Perpetual Traffic and Marketing School podcasts discuss the future of marketing agencies, emphasizing value beyond media buying. The conversation covers personal anecdotes, agency growth, and the need for agencies to deliver deeper value. They explore challenges for media buying agencies, the potential of programmatic SEO, AI, and the idea of agencies having stakes in client businesses. The talk also addresses the difficulties for SMBs in adopting performance-based models and concludes with Aslam's insights on agency financial success.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
In the realm of e-commerce, performance marketing becomes a strategic tool that propels tangible outcomes such as customer acquisitions, lead generation, and sales conversions. A performance marketing agency can be your ally in crafting and executing campaigns that are laser-focused on attaining these objectives. Through meticulous data tracking and analysis, the agency can fine-tune your campaigns to ensure optimal return on investment (ROI), thereby fostering your online store’s expansion and profitability.
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What are some common performance marketing tactics used by agencies?
In the realm of E-commerce, performance marketing strategies often encompass tools such as search engine marketing (SEM), social media promotions, affiliate collaborations, display advertisements, and email outreach. Each of these methodologies carries unique advantages and potential challenges. A proficient performance marketing agency will be adept at tailoring an optimal blend of these strategies to align with and accomplish your specific business objectives.
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How can I measure the success of a performance marketing campaign?
In the realm of e-commerce, the effectiveness of a performance-driven marketing initiative can be gauged using a diverse range of indicators, tailored to the unique objectives of the initiative. Typical indicators encompass metrics such as click-through ratios (CTR), conversion percentages, cost per acquisition (CPA), return on advertising expenditure (ROAS), and customer lifetime worth (CLV). A performance marketing agency leverages these indicators to monitor your initiative’s trajectory and make informed, data-centric choices to enhance performance.
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How much does it cost to hire a performance marketing agency?
The investment involved in engaging a performance marketing agency for your e-commerce venture can vary based on numerous elements. These include the scale and intricacy of your online store, the breadth of the marketing campaign, and the caliber of proficiency needed. Typically, these agencies operate on a retainer or per-project model, with costs spanning from several thousand dollars monthly to substantial amounts per individual project. Nevertheless, it’s crucial to consider the potential return on investment (ROI) and the enduring advantages of collaborating with a team of digital marketing specialists when assessing the cost.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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