+403%
traffic
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Is your current SaaS marketing strategy failing to generate the user acquisition and retention you need?
- Impersonalized, broad-stroke marketing plans that aren’t delivering the intended results?
- Disconnected advertising efforts not yielding a seamless and rewarding user journey?
- Throwing more marketing dollars towards underperforming strategies?
Now, imagine switching gears to working with a performance marketing agency that is focused on results, certain to transform your return on investment.
Single Grain is the performance marketing agency you need to inject new life into your SaaS growth strategy. We have a long history of helping SaaS businesses like yours achieve exceptional results, by combining smart strategies and technical expertise.
Best-in-Class Performance Marketing
At Single Grain, we approach SaaS marketing with a laser focus on performance. We delve into your unique software landscape, understanding your product, user base, and market dynamics. This way, all strategies we create are tailored specifically for your SaaS brand, not one-size-fits-all.
We harness the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal results. You won’t just see improvements in user acquisition and retention, you’ll understand how and why they happened. This means more control, increased subscriptions, and a healthier MRR (Monthly Recurring Revenue).
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for your SaaS business. We target success and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that leaves other software companies in the dust.
Our services include:
- Custom SaaS marketing strategy development
- Data Analytics and Reporting
- User Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns
- Multichannel Advertising
- Customer Journey Mapping and Optimization
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel explore marketing trends, agency futures, and value beyond media buying. They share anecdotes, discuss agency growth, challenges in media buying, and the importance of client success. The conversation also touches on automation, programmatic SEO, AI, and the financial strategies for running successful agencies.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
In the realm of Software as a Service (SaaS), achieving quantifiable outcomes such as user acquisitions, subscriptions, and revenue growth is paramount. A performance marketing agency, tailored to the SaaS industry, can be instrumental in crafting and executing strategies that are laser-focused on these objectives. By leveraging data analytics, such an agency can fine-tune your campaigns, ensuring optimal return on investment (ROI) and propelling your SaaS business towards exponential growth.
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What are some common performance marketing tactics used by agencies?
Typical strategies employed by performance marketing agencies, particularly in the SaaS industry, encompass search engine marketing (SEM), social media promotions, affiliate partnerships, display ads, and email outreach. Each strategy boasts unique advantages and potential drawbacks. A proficient performance marketing agency will possess the expertise to guide you towards the optimal blend of these strategies, tailored to accomplish your specific business objectives.
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How can I measure the success of a performance marketing campaign?
The effectiveness of a performance marketing initiative is gauged using a range of key performance indicators (KPIs), tailored to the unique objectives of the campaign. Typical KPIs encompass click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). As a SaaS business, it’s crucial to engage a performance marketing agency that leverages these KPIs to monitor your campaign’s trajectory and employs data-centric strategies to enhance performance.
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How much does it cost to hire a performance marketing agency?
The investment required to engage a performance marketing agency in the SaaS sector is influenced by several elements, such as the intricacy and scale of your software solution, the project’s breadth, and the degree of proficiency needed. Performance marketing agencies typically operate on a retainer or per-project model, with costs spanning from several thousand dollars monthly to substantial five-figure sums per initiative. Nonetheless, it’s crucial to consider the prospective return on investment (ROI) and the enduring advantages of collaborating with a specialized team when assessing the financial commitment of hiring an agency.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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