+17%
conversion rate
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Are your marketing efforts falling short in driving the sales momentum you desire in the Florida market?
- Are you stuck with generic, one-size-fits-all marketing plans that aren’t hitting the mark?
- Are your disjointed advertising initiatives failing to create a smooth and rewarding customer experience?
- Are you pouring more of your budget into strategies that aren’t delivering?
Imagine a shift in direction, partnering with a performance marketing agency that is laser-focused on results, poised to revolutionize your return on investment.
Single Grain, a performance marketing agency with a proven track record in Florida, is ready to breathe new life into your sales strategy. We have a rich history of assisting businesses like yours to achieve remarkable results, by fusing intelligent strategies with technical proficiency.
Best-in-Class Performance Marketing
At Single Grain, we approach marketing with a keen eye on performance, just like the precision of a Florida flamingo’s hunt. We delve into your unique business environment, gaining a deep understanding of your product, audience, and market dynamics. This way, we ensure that all strategies we devise are as unique as your brand, not a generic, one-size-fits-all solution.
We harness the power of state-of-the-art technology and analytics, much like the cutting-edge space technology Florida is known for, to monitor, evaluate, and fine-tune our strategies for optimal results. You won’t just witness improvements, you’ll comprehend how and why they transpired. This translates to more control, boosted sales, and a robust bottom line.
Forget about a detached marketing agency – we’re all about crafting solutions that work specifically for you. We aim for success and don’t rest until we hit the mark. Let Single Grain guide you to a flawless performance marketing strategy that leaves the competition trailing in your wake, much like a speedboat on Florida’s crystal-clear waters.
Our services include:
- Personalized marketing strategy development
- Data Analytics and Reporting
- User Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns
- Multichannel Advertising
- Customer Journey Mapping and Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel explore marketing's future and agencies' role. They discuss agency evolution beyond media buying, sharing personal stories and professional insights. The conversation focuses on agencies offering deep value, challenges in media buying, and the necessity of focusing on client success. They also touch on agency value multiples, automation, programmatic SEO, AI, and the idea of agencies having stakes in client businesses. The episode wraps up with Aslam's insights on selling his agency.
Learn More About The Work We’ve Done
-
Increasing Free Quote Submissions on Homepage by 95%
-
454% Growth in Google Ads Revenue After Account Restructure.
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
300% Increase in BOFU ROAS after switching to programmatic
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Spend and Leads Increased While Earning a More Efficient CPA
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
Increases Post Engagement Rate by 400% with Single Grain
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
-
What is performance marketing and how can a performance marketing agency help my business?
Performance marketing, a specialized branch of digital marketing, zeroes in on generating tangible outcomes such as conversions, leads, and sales. A performance marketing agency, like ours based in the Sunshine State of Florida, can be instrumental in crafting and executing campaigns tailored to meet these objectives. Through meticulous tracking and data analysis, our agency can fine-tune your campaigns to ensure optimal return on investment (ROI), thereby fostering your business growth.
-
What are some common performance marketing tactics used by agencies?
Performance marketing agencies, particularly in Florida, often employ a variety of strategies such as search engine marketing (SEM), social media promotions, affiliate marketing, display advertising, and email marketing. Each of these strategies brings unique advantages and potential challenges. A competent performance marketing agency, like ours, can expertly guide you in selecting the optimal blend of these strategies to effectively meet your business objectives.
-
How can I measure the success of a performance marketing campaign?
In the vibrant landscape of Florida, the triumph of a performance marketing initiative can be gauged through an array of indicators, tailored to align with the unique objectives of the initiative. Frequently employed indicators encompass click-through rates (CTR), conversion ratios, cost per acquisition (CPA), return on advertising expenditure (ROAS), and the value of a customer over their lifetime (CLV). A proficient performance marketing agency in this region will leverage these indicators to monitor your initiative’s trajectory, making informed, data-centric choices to enhance its effectiveness.
-
How much does it cost to hire a performance marketing agency?
Engaging a performance marketing agency in Florida, or anywhere else, involves an investment that is influenced by several elements. These include the intricacy and scale of your enterprise, the breadth of the assignment, and the proficiency level needed. Performance marketing agencies typically operate on a retainer or per-project basis, with costs spanning from a couple of thousand dollars monthly to multiple tens of thousands for a single project. Nevertheless, it’s crucial to consider the potential return on investment (ROI) and the enduring advantages of collaborating with a proficient team when assessing the expense of securing an agency’s services.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Explore More on This Topic
Find the Best Instagram Marketing Agency for 2024
Hiring an Instagram marketing agency can be the best way to transform your social media strategy. Through this channel, companies can connect to customers using emotionally engaging and visual content,…
Full Article
Top 8 Digital Marketing Agencies to Grow Your Brand in 2024
Updated December 2023 If you’re serious about growing your business online to significantly increase your visibility, attract more customers and boost your revenues, you probably need the help of a…
Full Article
Boost Your ROAS: 8 Best Advertising Agencies for Exceptional Results
Updated February 2024. Because the digital ad landscape is so vast and changes so often, it’s not always possible for business owners to take full advantage of a PPC campaign….
Full Article
