+17%
conversion rate
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Are your marketing efforts falling short in driving the sales momentum you desire in the vibrant Miami market?
- Are you stuck with generic, one-size-fits-all marketing plans that aren’t resonating with your Miami audience?
- Are your disjointed advertising initiatives failing to create a smooth and rewarding customer experience?
- Are you pouring more of your budget into strategies that aren’t performing as expected?
Imagine the transformation if you partnered with a performance marketing agency that is laser-focused on delivering results, promising to revolutionize your return on investment.
Single Grain, rooted in the dynamic city of Miami, is the performance marketing agency poised to breathe fresh energy into your sales strategy. We have a proven track record of helping businesses like yours achieve extraordinary results, by fusing intelligent strategies with technical prowess.
Best-in-Class Performance Marketing
At Single Grain, we approach marketing with a performance-driven mindset, as vibrant and dynamic as the city of Miami itself. We delve into your unique business environment, gaining a deep understanding of your product, audience, and market dynamics. This allows us to craft strategies that are as unique as your brand, far from the generic, one-size-fits-all solutions.
We harness the power of state-of-the-art technology and analytics, much like Miami’s thriving tech scene, to monitor, evaluate, and fine-tune our strategies for optimal results. You won’t just witness improvements; you’ll comprehend how and why they transpired. This translates to more control, boosted sales, and a robust bottom line.
Forget about a detached marketing agency – we’re all about creating solutions that are specifically designed for you. We aim for success and don’t rest until we’ve hit the mark. Allow Single Grain to steer you towards a performance marketing strategy that leaves the competition trailing in your wake.
Our Miami-inspired services include:
- Development of bespoke marketing strategies
- Data Analytics and Insightful Reporting
- User Acquisition and Retention Strategies
- Conversion Rate Enhancement
- Brand Awareness Campaigns
- Multichannel Advertising Initiatives
- Customer Journey Mapping and Refinement
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing agency futures, the evolving marketing landscape, and the need for substantial value in services. They share anecdotes, insights into their agencies, and talk about the challenges media buying agencies face. The conversation also touches on agency valuation, automation, programmatic SEO, AI, and the concept of agencies holding stakes in client businesses. They debate the viability of performance-based models for SMBs and conclude with Kasim Aslam's experience in selling his agency.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
In the dynamic world of digital marketing, performance marketing stands out with its emphasis on tangible outcomes such as conversions, leads, and sales. A performance marketing agency, particularly one with a deep understanding of the Miami market, can be instrumental in crafting and executing campaigns tailored to deliver these specific results. Through meticulous data tracking and analysis, such an agency can fine-tune your campaigns, ensuring optimal return on investment (ROI) and fostering business growth in the vibrant Miami landscape.
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What are some common performance marketing tactics used by agencies?
As a performance marketing agency, we utilize a variety of strategies to help businesses thrive. These include search engine marketing (SEM), social media promotions, affiliate marketing, display advertising, and email marketing. Each of these approaches has unique advantages and potential challenges. Being situated in the vibrant city of Miami, we understand the local market dynamics and can suggest the most effective blend of these tactics to help you reach your business objectives.
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How can I measure the success of a performance marketing campaign?
When it comes to the triumph of a performance marketing initiative, especially in a vibrant city like Miami, a plethora of indicators can be employed to gauge its effectiveness, tailored to the unique objectives of the initiative. Popular indicators encompass metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). As a performance marketing agency, we leverage these indicators to monitor your campaign’s trajectory, empowering us to make informed decisions that enhance performance.
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How much does it cost to hire a performance marketing agency?
Engaging a performance marketing agency in Miami, or elsewhere, is an investment that varies based on several elements. These include the intricacy and scale of your enterprise, the breadth of the initiative, and the degree of proficiency needed. Typically, such agencies operate on a retainer or per-project basis, with charges fluctuating from several thousand dollars monthly to an upwards of tens of thousands per undertaking. Nevertheless, it’s crucial to consider the cost of employing an agency not as an expense, but as an investment. The potential return on investment (ROI) and the enduring advantages of collaborating with a cadre of specialists should always be factored into this equation.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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