+17%
conversion rate
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Are your marketing efforts falling short in driving the sales momentum you desire in San Diego’s competitive landscape?
- Are you stuck with generic, one-size-fits-all marketing plans that aren’t hitting the mark?
- Are disjointed advertising initiatives failing to create a smooth and rewarding customer experience?
- Are you pouring more and more of your budget into strategies that aren’t delivering?
Imagine the transformation if you partnered with a performance marketing agency that prioritizes results and promises to revolutionize your return on investment.
Single Grain, rooted in the vibrant business ecosystem of San Diego, is the performance marketing agency equipped to breathe fresh energy into your sales strategy. Our track record of helping businesses like yours achieve remarkable results, through the fusion of intelligent strategies and technical prowess, speaks for itself.
Best-in-Class Performance Marketing
At Single Grain, we approach marketing with a performance-driven mindset, right here in the heart of San Diego. We delve into your unique business environment, gaining a deep understanding of your product, audience, and market dynamics. This ensures that every strategy we develop is custom-made for your brand, not a generic, one-size-fits-all solution.
We harness the power of advanced technology and analytics, monitoring and adjusting our strategies for optimal results. You won’t just witness improvements, you’ll comprehend how and why they occurred. This translates into more control, boosted sales, and a robust bottom line, even in the competitive San Diego market.
Forget about a detached marketing agency – we’re all about crafting solutions that are specifically designed for you. We aim for success and don’t rest until we’ve hit the mark. Allow Single Grain to steer you towards a flawless performance marketing strategy that leaves your competition trailing in your wake.
Our services include:
- Personalized marketing strategy development
- Data Analytics and Reporting
- User Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns
- Multichannel Advertising
- Customer Journey Mapping and Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel from Perpetual Traffic and Marketing School podcasts discuss the future of marketing agencies, evolving landscape, and value beyond media buying. They share personal and agency growth stories, focusing on deeper value services, the challenge for media agencies, platform automation, programmatic SEO, AI, and the idea of agencies having stakes in client businesses. The episode also touches on SMB challenges, performance-based payment models, and insights from selling an agency with a 35% net margin.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
Performance marketing, a specialized branch of digital marketing, is dedicated to driving quantifiable outcomes such as conversions, leads, and sales. A performance marketing agency, particularly one with a deep understanding of the San Diego market, can be instrumental in crafting and executing campaigns tailored to meet these objectives. By meticulously monitoring and interpreting data, such an agency can fine-tune your campaigns to ensure the highest possible return on investment (ROI), thereby propelling your business towards growth.
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What are some common performance marketing tactics used by agencies?
In the vibrant business landscape of San Diego, a proficient performance marketing agency often employs a diverse array of strategies. These may encompass search engine marketing (SEM), social media promotions, affiliate marketing collaborations, display advertising initiatives, and targeted email marketing campaigns. Each strategy carries unique advantages and potential challenges. An adept San Diego-based performance marketing agency will possess the expertise to guide you towards an optimal blend of these tactics, tailored to realize your specific business objectives.
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How can I measure the success of a performance marketing campaign?
In the dynamic world of performance marketing, gauging the effectiveness of a campaign can be achieved through a plethora of metrics, each tailored to the unique objectives of the campaign. Metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV) are commonly used. As a performance marketing agency operating in the heart of San Diego, we harness these metrics to monitor your campaign’s trajectory, enabling us to make informed decisions that enhance performance and drive success.
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How much does it cost to hire a performance marketing agency?
Engaging a performance marketing agency in San Diego can vary in cost, influenced by numerous elements such as the intricacy and scale of your enterprise, the project’s breadth, and the degree of proficiency needed. Typically, these agencies operate on a retainer or per-project basis, with charges fluctuating from several thousand dollars monthly to substantial amounts per individual project. Nevertheless, it’s crucial to balance the financial commitment of partnering with an agency against the prospective return on investment (ROI) and the enduring advantages of collaborating with a team of seasoned professionals.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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