+17%
conversion rate
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Are your marketing efforts falling short in driving the sales momentum you’re aiming for in the San Francisco market?
- Are you stuck with generic, one-size-fits-all marketing plans that aren’t hitting the mark?
- Are your disjointed advertising initiatives failing to create a smooth and rewarding customer experience?
- Are you pouring more and more of your budget into strategies that aren’t delivering?
Imagine the transformation if you partnered with a performance marketing agency that’s laser-focused on results, poised to revolutionize your return on investment.
Single Grain, based in the heart of San Francisco, is the performance marketing agency equipped to breathe new life into your sales strategy. We have a proven track record of helping businesses like yours achieve remarkable results, by fusing intelligent strategies with technical prowess.
Best-in-Class Performance Marketing
At Single Grain, we approach marketing with a precision that mirrors the meticulous engineering of San Francisco’s iconic Golden Gate Bridge. We delve into your unique business terrain, gaining a deep understanding of your product, audience, and market dynamics. This way, every strategy we craft is as unique as your brand, far from a one-size-fits-all solution.
Just as San Francisco is known for its technological innovation, we harness the power of cutting-edge technology and analytics to monitor, evaluate, and refine our strategies for peak performance. You won’t merely witness improvements; you’ll comprehend the how and why behind them. This translates to more control, amplified sales, and a robust bottom line.
Forget about a detached marketing agency – we’re all about creating solutions that are as unique as the diverse neighborhoods of San Francisco. We aim for success and don’t rest until we’ve hit the mark. Allow Single Grain to steer you towards a performance marketing strategy that leaves your competition trailing in the fog.
Our services include:
- Custom marketing strategy development
- Data Analytics and Reporting
- User Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns
- Multichannel Advertising
- Customer Journey Mapping and Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the marketing world's future, agency value beyond media buying, and personal insights. They emphasize the need for agencies to offer deeper value, tackle media buying challenges, and adapt to changing agency evaluations. The conversation includes the potential of automation, programmatic SEO, AI, and agencies holding stakes in client businesses. The challenges for SMBs and performance-based models are discussed, concluding with Kasim's agency sale experience.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
In the dynamic digital marketing landscape, performance marketing stands out as a results-driven strategy, focusing on tangible outcomes such as conversions, leads, and sales. As a performance marketing agency, we are committed to propelling your business forward, right here in the heart of San Francisco. We craft and execute campaigns tailored to your unique objectives. Our expertise lies in meticulously tracking and interpreting data, enabling us to fine-tune your campaigns for optimal return on investment (ROI). In doing so, we aim to fuel your business growth and ensure your venture thrives in the competitive market.
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What are some common performance marketing tactics used by agencies?
As a performance marketing agency, we understand the unique landscape of San Francisco’s digital market. We employ a variety of strategies such as search engine marketing (SEM), social media promotions, affiliate collaborations, display advertising, and targeted email campaigns. Each approach has its distinct advantages and potential challenges. Our expertise lies in identifying the most effective combination of these strategies to meet your specific business objectives in the dynamic San Francisco market.
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How can I measure the success of a performance marketing campaign?
In the bustling digital landscape of San Francisco, the triumph of a performance marketing initiative can be gauged using a diverse array of indicators, tailored to the unique objectives of the initiative. Key indicators often encompass click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). As a performance marketing agency, we leverage these indicators to monitor your initiative’s trajectory and employ data-informed strategies to enhance performance.
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How much does it cost to hire a performance marketing agency?
Engaging a performance marketing agency in San Francisco can vary in cost, influenced by numerous factors such as the intricacy and scale of your business, the breadth of the initiative, and the degree of proficiency needed. Typically, these specialized agencies operate on a retainer or per-project model, with charges fluctuating from several thousand dollars monthly to a substantial amount per project. Nonetheless, it’s crucial to consider not just the immediate cost, but also the potential return on investment (ROI) and the enduring advantages of collaborating with a team of seasoned professionals.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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