+17%
conversion rate
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Are your marketing efforts falling short in driving the sales momentum your business requires?
- Are you stuck with generic, one-size-fits-all marketing strategies that aren’t hitting the mark?
- Are your advertising initiatives disjointed, failing to create a smooth and rewarding customer experience?
- Are you pouring more and more of your budget into strategies that simply aren’t performing?
Now, envision a shift towards a performance marketing agency that is laser-focused on delivering tangible results, poised to revolutionize your return on investment.
Single Grain, based in the heart of California, is the performance marketing agency equipped to breathe fresh energy into your sales approach. With a rich history of assisting businesses like yours to achieve remarkable outcomes, we blend intelligent strategies with technical prowess.
Best-in-Class Performance Marketing
At Single Grain, we approach marketing with a Californian spirit – innovative, dynamic, and performance-driven. We delve into your unique business environment, gaining a deep understanding of your product, audience, and market dynamics. This way, we ensure that every strategy we develop is as unique as your brand, not a generic, one-size-fits-all solution.
We harness the power of cutting-edge technology and analytics, much like the tech pioneers of California, to monitor, evaluate, and fine-tune our strategies for optimal results. You won’t just witness improvements, you’ll comprehend how and why they occurred. This translates into more control, increased sales, and a healthier bottom line for your business.
Forget about a detached marketing agency – we’re all about crafting solutions that work specifically for you. We aim for success and don’t rest until we hit the bullseye. Let Single Grain, your California-based partner, guide you to an impeccable performance marketing strategy that leaves the competition in the dust.
Our services include:
- Development of custom marketing strategies
- Data Analytics and Insightful Reporting
- User Acquisition and Retention Strategies
- Conversion Rate Optimization Techniques
- Brand Awareness Campaign Design
- Multichannel Advertising Solutions
- Customer Journey Mapping and Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing and agency value in a podcast collaboration. They share personal stories, agency growth, and expertise in Google Ads and digital marketing. The conversation focuses on the need for agencies to provide deeper value beyond media buying, addressing challenges and the evolving landscape of marketing. They explore automation, programmatic SEO, AI, and the idea of agencies having stakes in client businesses. The episode wraps up with Aslam's experience selling his agency, highlighting financial insights for agency success.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
Performance marketing, a distinct branch of digital marketing, zeroes in on generating tangible outcomes such as conversions, leads, and sales. A performance marketing agency, like ours based in California, is equipped to bolster your business by designing and executing strategies tailored to meet these objectives. By meticulously monitoring and interpreting data, we can fine-tune your campaigns to ensure you get the most bang for your buck, thereby propelling your business growth.
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What are some common performance marketing tactics used by agencies?
In the dynamic landscape of California, performance marketing agencies often employ a blend of strategies such as search engine marketing (SEM), social media promotions, affiliate marketing, display advertising, and email marketing. Each of these strategies carries its own set of advantages and challenges. A proficient performance marketing agency, rooted in the Californian ethos, would be adept at suggesting the optimal combination of these tactics to help you reach your business objectives.
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How can I measure the success of a performance marketing campaign?
In the dynamic world of performance marketing, the triumph of a campaign is gauged through a diverse array of metrics, each tailored to the unique objectives of the campaign. Metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV) are often employed. As a performance marketing agency nestled in the heart of California, we leverage these metrics to monitor your campaign’s journey, making informed decisions to fine-tune its performance.
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How much does it cost to hire a performance marketing agency?
Engaging a performance marketing agency in California, or anywhere else, comes with a cost that is influenced by several elements. These include the intricacy and magnitude of your enterprise, the breadth of the undertaking, and the proficiency necessitated. Performance marketing agencies typically operate on a project or retainer basis, with charges oscillating from several thousand dollars monthly to a substantial sum per project. Nevertheless, it’s crucial to juxtapose the expense of securing an agency with the prospective return on investment (ROI) and the enduring advantages of collaborating with a cadre of specialists.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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