+17%
conversion rate
We Have Driven Impact At
Supercharge Your Sales with the Right Agency
Is your current marketing strategy failing to generate the sales traction you need?
- Impersonalized, broad-stroke marketing plans that aren’t delivering the intended results?
- Disconnected advertising efforts not yielding a seamless and rewarding customer journey?
- Throwing more marketing dollars towards underperforming strategies?
Now, imagine switching gears to working with a performance marketing agency that is focused on results, certain to transform your return on investment.
Single Grain is the performance marketing agency you need to inject new life into your sales strategy. We have a long history of helping businesses like yours achieve exceptional results, by combining smart strategies and technical expertise.
Best-in-Class Performance Marketing
Single Grain approaches marketing with a laser focus on performance. We dig into your unique business landscape, understanding your product, audience, and market dynamics. This way, all strategies we create are tailored specifically for your brand, not one-size-fits-all.
We exploit the power of cutting-edge technology and analytics to monitor, evaluate, and tweak our strategies for optimal results. You won’t just see improvements, you’ll understand how and why they happened. This means more control, increased sales, and a healthier bottom line.
Forget about an impersonal marketing agency – we’re all about creating solutions that work particularly for you. We target success and stop at nothing until we hit the bullseye. Let Single Grain guide you to an impeccable performance marketing strategy that blows the competition out of the water.
Our services include:
- Custom marketing strategy development
- Data Analytics and Reporting
- User Acquisition and Retention
- Conversion Rate Optimization
- Brand Awareness Campaigns
- Multichannel Advertising
- Customer Journey Mapping and Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing, agency value beyond media buying, and market challenges. They share anecdotes and personal growth stories, touching on agencies’ necessity for deeper value services, challenges of media buying agencies, and the shift towards programmatic SEO and AI. The discussion also explores agency valuations, relationship with automation, and operating models for SMBs. Aslam shares insights from selling his agency, highlighting financial considerations for success.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What is performance marketing and how can a performance marketing agency help my business?
Performance marketing is a type of digital marketing that focuses on driving measurable results like conversions, leads, and sales. A performance marketing agency can help your business by creating and implementing campaigns that are specifically designed to achieve these goals. By tracking and analyzing data, a performance marketing agency can optimize campaigns for maximum return on investment (ROI) and help drive growth for your business.
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What are some common performance marketing tactics used by agencies?
Some common tactics used by performance marketing agencies include search engine marketing (SEM), social media advertising, affiliate marketing, display advertising, and email marketing. Each tactic has its own strengths and weaknesses, and a good performance marketing agency will be able to recommend the best mix of tactics to achieve your business goals.
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How can I measure the success of a performance marketing campaign?
The success of a performance marketing campaign can be measured using a variety of metrics, depending on the specific goals of the campaign. Common metrics include click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). A performance marketing agency will use these metrics to track the progress of your campaign and make data-driven decisions to optimize performance.
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How much does it cost to hire a performance marketing agency?
The cost of hiring a performance marketing agency will depend on a variety of factors, including the size and complexity of your business, the scope of the project, and the level of expertise required. Most performance marketing agencies work on a retainer or project basis, with fees ranging from a few thousand dollars per month to tens of thousands of dollars per project. However, the cost of hiring an agency should always be weighed against the potential return on investment (ROI) and the long-term benefits of working with a team of experts.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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