“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unleash Your Brand's Potential with TikTok Ads
Are you finding it challenging to captivate and expand your gaming community on TikTok?
You’re not alone – crafting original, impactful content that stands out amidst TikTok’s whirlwind of viral challenges, memes, and trending gameplays can feel like a boss-level challenge, especially without expert guidance. What’s more, as ad spaces become more saturated, many game developers and publishers find it increasingly difficult to target and reach their ideal gaming audience, let alone convert views into tangible player growth.
But TikTok, with its rapidly expanding and highly engaged user base, presents a golden power-up for gaming brands to connect on a deep level with a largely untapped market of gamers. Your solution? Partnering with an experienced TikTok ads agency.
At Single Grain, we have the knowledge and resources to turn your TikTok ad campaign into a viral gaming sensation. With our innovative approach to content development, expert knowledge of the platform’s algorithms, and extensive experience in data-driven audience targeting, we’re equipped to help you navigate TikTok’s unique landscape and propel your gaming brand towards unprecedented growth.
Single Grain's Expertise in TikTok Advertising
At Single Grain, we understand the dynamic and competitive nature of the gaming industry. Our approach is rooted in thorough research and strategic planning. We begin by grasping your unique gaming brand identity, your goals, and the specific demographic of gamers you aim to reach. We then craft a custom TikTok advertising campaign that not only resonates with your gaming audience, but also aligns with your business objectives.
Next, we utilize our vast experience in game-related content creation and A/B testing to ensure your ads not only capture attention but also inspire action. Our visually striking designs and compelling ad scripting are backed by data, promising you higher gamer engagement and improved conversion rates.
Lastly, we provide actionable insights and analytics at every stage, empowering you to make informed decisions and optimize your campaign for maximum ROI. At Single Grain, we strive to make your gaming brand not just seen, but remembered.
Our TikTok ad services for the gaming industry include:
- Strategic campaign planning
- Original game-related content creation
- Targeted ad placement
- Performance-based A/B testing
- Data-driven analytics and insights
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Implications of TikTok Ban for Advertisers; Google's Boost from Update
Neil and Eric discuss TikTok's potential ban, its implications, and its valuation of around $16-$100 billion. They cover Google's update for the travel sector, Bernie Sanders' four-day work week proposal, and suggest term and age limits for politicians to stay technology-relevant. They briefly touch on Facebook's future changes, criticize a controversial Advil commercial exploiting woke ideology, and condemn unethical marketing using race.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What services does your TikTok ads agency provide?
As a specialist in the gaming industry, we provide comprehensive solutions to help gaming companies harness the potential of TikTok advertising. Our offerings encompass account initiation, crafting engaging ads, pinpointing the right gaming audience, fine-tuning campaigns, and monitoring performance. We also offer expert consultations to assist you in formulating a successful TikTok ad strategy that is in sync with your gaming business objectives.
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How do TikTok ads differ from other social media advertising?
Advertising on TikTok offers an exceptional opportunity to connect with the elusive Gen Z demographic, a group notoriously challenging to engage via traditional platforms. This is particularly relevant in the gaming industry. TikTok’s diverse ad formats, such as in-feed promotions, sponsored hashtag contests, and bespoke gaming-themed effects, empower businesses to ignite creativity and interact with their audience in innovative and thrilling ways.
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How much should I budget for TikTok ads?
The investment required for TikTok advertisements can fluctuate based on elements like the chosen ad model, audience selection, and the bidding approach. As a TikTok ads agency specializing in the gaming industry, we collaborate with you to establish achievable budgetary targets aligned with your game’s objectives, while maintaining transparency in our service costs. Furthermore, we provide continuous optimization of your campaign to guarantee maximum value from your advertising expenditure.
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What results can I expect from TikTok advertising?
Advertising on TikTok can propel your gaming brand’s visibility, amplify your website’s visitor count, and enhance interaction with your desired player base. Our agency, specializing in TikTok ads for the gaming industry, harnesses the power of data-driven strategies to fine-tune your campaigns for peak performance, while monitoring crucial indicators like impressions, clicks, and player conversions. Collaborating with us, you can anticipate substantial enhancements in your TikTok ad outcomes over time.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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