“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unleash Your Brand's Potential with TikTok Ads
Are you finding it challenging to engage and grow your educational institution’s presence on TikTok?
You’re not alone – crafting original, educational content that stands out amidst TikTok’s sea of viral dances, memes, and trending videos can feel like a monumental task, especially without expert guidance. What’s more, as ad spaces become more crowded, many educational institutions find it increasingly difficult to target and reach their ideal student audience, let alone convert views into tangible enrolment growth.
But TikTok, with its rapidly expanding and highly engaged user base, presents a golden opportunity for educational institutions to connect on a deep level with a largely untapped market of potential students. Your solution? Partnering with an experienced TikTok ads agency that specializes in the education sector.
At Single Grain, we have the knowledge and resources to turn your TikTok ad campaign into a viral sensation. With our innovative approach to educational content development, expert knowledge of the platform’s algorithms, and extensive experience in data-driven audience targeting, we’re equipped to help you navigate TikTok’s unique landscape and propel your educational institution towards unprecedented growth.
Single Grain's Expertise in TikTok Advertising
At Single Grain, we specialize in the educational sector, understanding the unique challenges and opportunities it presents. Our approach is grounded in comprehensive research and strategic planning. We start by understanding your institution’s unique identity, goals, and target student demographic. We then build a bespoke TikTok advertising campaign that not only resonates with your prospective students, but also aligns with your educational objectives.
Next, we leverage our extensive experience in educational content creation and A/B testing to ensure your ads not only grab attention but also inspire action. Our eye-catching designs and compelling ad scripting are backed by data, guaranteeing you higher student engagement and improved enrollment rates.
Lastly, we provide actionable insights and analytics every step of the way, enabling you to make informed decisions and optimize your campaign for maximum ROI. At Single Grain, we strive to make your educational institution not just seen, but remembered.
Our TikTok ad services for the education sector include:
- Strategic campaign planning
- Original content creation
- Targeted ad placement
- Performance-based A/B testing
- Data-driven analytics and insights
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Implications of TikTok Ban for Advertisers; Google's Boost from Update
Neil and Eric discuss TikTok's potential ban, its impact on influencers/marketers, and its valuation (estimated at $16-100 billion) and acquisition prospects. They also touch on Google's update benefiting travel/hotels, Bernie Sanders' four-day work week proposal, term and age limits for politicians, their thoughts on Facebook during an election year, and critique an Advil ad for exploiting woke ideology and racism in marketing.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What services does your TikTok ads agency provide?
As your educational marketing specialists, we provide comprehensive solutions to harness the potential of TikTok advertising for educational institutions. Our offerings encompass account initiation, educational content ad development, precise audience identification, campaign enhancement, and progress monitoring. We also offer advisory services to assist you in crafting a successful TikTok ad approach that is in harmony with your educational objectives.
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How do TikTok ads differ from other social media advertising?
Advertising on TikTok, when executed by a proficient TikTok ads agency, can be a game-changer for educational institutions. It offers an unprecedented opportunity to connect with a younger, Gen Z audience that traditional platforms often struggle to engage. More than just standard in-feed advertisements, TikTok provides an array of innovative ad formats. These include sponsored hashtag challenges and branded effects, empowering educational entities to interact with their audience in a dynamic and compelling manner. This fresh approach to advertising can help educational institutions spark curiosity and foster a deeper connection with prospective students.
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How much should I budget for TikTok ads?
The expenditure for TikTok advertisements can fluctuate based on elements like the type of ad, audience targeting, and the approach to bidding. As an agency specializing in TikTok ads for the education sector, we collaborate with you to establish feasible budgetary objectives that align with your educational institution’s goals, while offering clear-cut pricing for our expertise. Additionally, we provide continuous optimization of your campaigns to guarantee maximum value from your advertising investment.
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What results can I expect from TikTok advertising?
Advertising on TikTok can elevate your educational institution’s visibility, amplify website visits, and enhance interaction with your desired student demographic. As a TikTok ads agency specializing in the education sector, we harness the power of data to fine-tune your campaigns for peak efficacy and monitor crucial indicators such as impressions, clicks, and enrollment inquiries. Collaborating with us, you can anticipate a marked progression in your TikTok ad performance over time.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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