+17%
conversion rate
We Have Driven Impact At
Amp Up Your Small Business With Expert PPC Campaigns
Do you struggle to see the results of your pay-per-click (PPC) efforts reflected in your small business growth?
It can be immensely frustrating to invest time and money into seemingly well-planned PPC strategies, only to see minimal or zero return on investment. Chances are, you’re competing with larger businesses with more resources, making it even more daunting to get your brand noticed and generate quality leads.
But fear not! A fully-managed, expertly executed PPC campaign can be a game-changer for your small business.
At Single Grain, we understand the challenges faced by small businesses. We specialize in creating and managing data-driven PPC campaigns designed to level the playing field. Our innovative PPC strategies are proven to increase visibility, drive quality leads, and ultimately, improve your bottom line.
Specializing in High-ROI PPC Campaigns for Small Businesses
Single Grain is dedicated to helping small businesses grow with effective PPC strategies. Our approach combines a deep understanding of your business and its unique challenges with data-driven insights to create highly targeted PPC campaigns.
With Single Grain, no detail is too minor. We elegantly intertwine your business goals with relevant keywords, ad text, and landing page optimizations to deliver measurable results. By continually monitoring and refining your PPC campaigns, we ensure you receive the highest returns on every penny spent.
Through careful analysis of your market, audience, and business objectives, we tailor each PPC campaign, providing you a cutting-edge over your competitors.
The major PPC services Single Grain offers to small businesses include:
- PPC Strategy Development
- PPC Research
- Campaign Setup
- Turnkey PPC Campaigns
- PPC Optimization
- Detailed Reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, agency value beyond media buying, and personal journeys. They address the necessity for agencies to deliver deeper value, the challenges for media buying agencies, and the evolving agency landscape. Topics include the importance of focusing on client success, the impact of automation, programmatic SEO, AI, and the potential for agencies to invest in client businesses. The episode wraps with Kasim Aslam's insights on selling his agency with a 35% net margin.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What is PPC advertising and how can it help my small business?n
PPC (pay-per-click) advertising is a digital marketing strategy that allows you to advertise your business on search engines and social media platforms. You only pay when someone clicks on your ad. As a small business, PPC advertising can help you reach a wider audience and drive more traffic to your website. It is a cost-effective way to promote your products or services and generate leads.
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Why should I choose a small business PPC agency over a larger agency?n
A small business PPC agency can offer you personalized attention, a dedicated team, and a tailored strategy that fits your budget and goals. With a smaller agency, you won’t get lost in the shuffle like you might with a larger agency. Additionally, a small business PPC agency may have a deeper understanding of the unique challenges that small businesses face and can provide solutions that are specific to your needs.
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How can a small business PPC agency help me optimize my ad campaigns?n
A small business PPC agency can help you optimize your ad campaigns by conducting thorough research on your target audience, selecting the right keywords, and creating compelling ad copy. They can also help you set up tracking and analytics to measure the effectiveness of your campaigns and make data-driven decisions. A small business PPC agency will continuously monitor and adjust your campaigns to ensure maximum ROI.
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How much should I expect to spend on PPC advertising for my small business?n
The amount you should spend on PPC advertising for your small business varies depending on your industry, competition, and goals. A small business PPC agency can help you come up with a budget that makes sense for your business and maximizes your ROI. They can also help you identify areas where you can save money without sacrificing results. Typically, small businesses can expect to spend anywhere from a few hundred to a few thousand dollars per month on PPC advertising.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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