“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlock Your Sales Potential with a Defined Funnel
Are your guest acquisition efforts not yielding the desired occupancy rates?
When potential guests aren’t converting into actual bookings, it could be because there’s no clearly defined sales funnel strategy in your digital marketing approach. Without this, your potential guests can lose their way, leaving your rooms vacant and your services underutilized.
The solution? A well-structured sales funnel that takes the potential guest on a guided journey, from awareness to booking, while carefully nurturing each step.
Don’t fret! Single Grain, a seasoned sales funnel digital marketing agency, has extensive expertise in creating and refining sales funnels that optimize conversions in the hotel industry. We analyze, amend, and align your sales funnel with your occupancy goals to drive tangible results.
Single Grain's Expertise in Sales Funnel Optimization
At Single Grain, our first course of action is to meticulously examine your existing booking process, a crucial part of the sales funnel in the hotel industry. We identify any bottlenecks and inefficiencies in your funnel before designing an optimized journey that converts lookers into bookers.
We implement advanced tracking systems that allow us to monitor and analyze the behavior of visitors at each step of the booking process. This data-driven approach helps in making informed decisions and strategizing interventions at crucial junctures, ensuring that potential guests are successfully guided to reservation.
Ultimately, our goal is to boost your return on investment by improving your conversion rate and increasing guest lifetime value. We aim to turn first-time guests into loyal patrons of your hotel.
Here are some of the primary services that Single Grain provides:
- Sales funnel analysis and design
- Conversion Rate Optimization (CRO)
- Guest journey mapping
- Advanced tracking and analytics
- Retargeting strategies
- Email marketing campaigns
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, focusing on revenue milestones, referrals, acquisitions, and influencer income disparities across platforms like YouTube and Twitch. They examine marketing strategies at different revenue tiers ($1M, $10M, $100M), and the reasons behind content creators' popularity and priorities. This offers insights into the marketing and advertising industry dynamics.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What makes a sales funnel digital marketing agency unique?
In the hotel industry, a sales funnel digital marketing agency is your expert guide in ushering potential guests from the initial stage of awareness to the final point of booking a room or service. These specialists have a profound understanding of guest psychology, user experience, and digital marketing strategies, ranging from Search Engine Optimization (SEO) to Pay-Per-Click (PPC) advertising and content marketing. They are adept at crafting, managing, and refining each stage of the funnel to boost booking rates. Every strategy is tailored to your hotel and guests’ unique requirements, ensuring that you achieve the maximum possible return on your marketing investment.
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How does a sales funnel digital marketing agency differ from a traditional one?
Traditional hospitality marketing strategies often emphasize enhancing hotel visibility and guest awareness. While these elements are undoubtedly important, a sales funnel digital marketing agency, adapted for the hotel industry, adopts a more refined strategy. It concentrates on transforming guest awareness into interest, interest into desire, and desire into reservations. This guarantees that every marketing investment is not only dedicated to reaching your potential guests but also effectively converting them into actual hotel patrons.
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What are the key strategies used by a sales funnel digital marketing agency?
While there’s no universal blueprint, as each hotel has its distinct requirements, there are certain proven strategies. These involve crafting captivating content that draws in potential guests, utilizing precision-targeted SEO and PPC initiatives to boost visitor numbers, deploying email marketing to cultivate potential bookings, and implementing retargeting techniques to convince those who’ve shown interest to finalize their reservation. The objective is to curate a flawless, bespoke experience that escorts your potential guests through each phase of the booking journey, a strategy that we, as a sales funnel digital marketing agency, excel at.
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How much should I budget for a sales funnel digital marketing agency?
The financial commitment can fluctuate significantly depending on the scale of your hotel, your aspirations, and the competitive landscape. As a sales funnel digital marketing agency, we would typically present a tailored proposal, detailing the suggested expenditure for realizing your unique goals. It’s crucial to perceive this as an investment in the expansion of your hotel, designed to yield a return. For a comprehensive conversation and complimentary consultation, we warmly invite you to reach out!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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