+17%
conversion rate
We Have Driven Impact At
Unlock Your Sales Potential with a Defined Funnel
Are your e-commerce marketing efforts not yielding the desired results?
When the shopping carts aren’t converting into purchases, it could be because there’s no clearly defined sales funnel strategy in your digital marketing approach. Without this, your potential customers can lose their way in the vast online marketplace, leaving your products in their virtual carts, unrealized.
The solution? A well-structured sales funnel that takes the online shopper on a guided journey, from product discovery to checkout, while carefully nurturing each step.
Don’t fret! Single Grain, a sales funnel digital marketing agency, has extensive expertise in creating and refining sales funnels that optimize conversions for e-commerce businesses. We analyze, amend, and align your sales funnel with your business goals to drive tangible results.
Single Grain's Expertise in Sales Funnel Optimization
At Single Grain, we understand the unique challenges of running an e-commerce business. Our first step is to meticulously examine your existing sales funnels, identifying any leaks and inefficiencies that could be hindering your online store’s performance. We then craft an optimized customer journey that not only attracts but also converts.
We employ advanced tracking systems tailored for e-commerce, enabling us to monitor and analyze the behavior of visitors at each stage of the sales funnel. This data-driven approach aids in making informed decisions and strategizing interventions at crucial points, ensuring that potential customers are successfully guided from browsing to buying.
Our ultimate goal is to enhance your return on investment by improving your conversion rate and increasing the lifetime value of your customers. We aim to turn your e-commerce site into a high-performing digital marketplace.
Here are some of the primary services that Single Grain provides to help your e-commerce business thrive:
- Sales funnel analysis and design
- Conversion Rate Optimization (CRO)
- Customer journey mapping
- Advanced tracking and analytics
- Retargeting strategies
- Email marketing campaigns
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, revenue milestones, referrals, acquisitions, and influencers' earnings on platforms like YouTube and Twitch. They compare marketing strategies for companies with $1M, $10M, and $100M revenues, explore MrBeast's popularity, and highlight key factors for content creators. A detailed overview of marketing and advertising dynamics is provided.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes a sales funnel digital marketing agency unique?
In the realm of e-commerce, agencies specializing in sales funnel digital marketing are masters at shepherding potential clients from the initial point of awareness to the ultimate conversion or purchase. They possess the expertise to craft, supervise, and enhance each phase of the funnel, thereby boosting conversion rates. This requires an intricate comprehension of consumer behavior, user interaction, and a range of digital marketing strategies from SEO to PPC and content marketing. Every approach is tailored to align with your business and customer requirements, guaranteeing the maximum return on your marketing investment.
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How does a sales funnel digital marketing agency differ from a traditional one?
While conventional marketing firms typically concentrate on enhancing brand recognition and reach, an e-commerce centric approach requires a more nuanced strategy. This is where the concept of a sales funnel comes into play. It aims to transform mere brand awareness into genuine interest, cultivate that interest into a strong desire, and ultimately convert that desire into tangible action – a purchase. This methodology ensures that every marketing investment is not just about reaching your ideal customers, but also about effectively turning them into loyal, paying patrons of your online store.
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What are the key strategies used by a sales funnel digital marketing agency?
In the e-commerce landscape, there’s no universal blueprint for success, given the distinct requirements of each enterprise. Nevertheless, some pivotal strategies encompass crafting compelling content to captivate potential shoppers, capitalizing on precise SEO and PPC initiatives to amplify site visits, employing email marketing to cultivate relationships with potential buyers, and implementing retargeting techniques to convince interested visitors to finalize their purchases. The ultimate objective is to orchestrate a smooth, customized journey that navigates your prospects through every phase of the online shopping process.
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How much should I budget for a sales funnel digital marketing agency?
The financial commitment can fluctuate significantly depending on your e-commerce enterprise’s scale, aspirations, and sector. A sales funnel digital marketing agency would usually present a tailored blueprint detailing the suggested expenditure for realizing your unique targets. It’s crucial to bear in mind that this is an infusion of resources into your online store’s expansion, designed to yield a profitable outcome. For a comprehensive conversation and complimentary assessment, we warmly invite you to reach out!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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