+400%
engagement
We Have Driven Impact At
Unlock Your Social Media Potential
Are your social media efforts not achieving the engagement and growth you envisioned?
In today’s digital world, a well-strategized social media presence is paramount for brand visibility and communication. If your current strategy is underperforming, it may seem like a daunting task to uncover the underlying challenges.
The solution? A comprehensive social media audit. This process unravels the intricacies of your social media performance, highlighting the strengths and weaknesses, and providing actionable insights for improvement.
Why trust Single Grain? With years of experience and a team of experts under our belt, we provide tailor-made social media audit services that cater to your business-specific needs. We are committed to deciphering your social media metrics to develop a robust strategy that helps you meet your goals and beyond.
Specializing in Comprehensive Social Media Audits
Single Grain’s social media audits go beyond the surface level. We delve deep into your social media data to gain insights into your current efforts, identify missed opportunities and refine your strategy for maximum impact.
Our teams optimize your social media profiles to ensure they are engaging and consistent with your brand convention. We also assess your audience engagement trends to understand what content resonates best with your audience, helping to shape a more targeted content strategy.
With Single Grain, you’re not only getting an audit; you’re getting a roadmap to success. We provide detailed recommendations for improving performance across all aspects of your social media campaigns, ensuring positive results and maximum ROI.
Our social media audit services include:
- Audience analysis
- Content review
- Profile optimization
- Competitive benchmarking
- In-depth recommendations
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
2024 Marketing Statistics Insights
Neil and Eric discuss changes in social media reach based on an analysis of 15,000 profiles over three years. They cover topics like the decline in organic reach, effects of external links, importance of short-form videos, comment engagement, and optimal posting frequency. They provide insights on how external links impact reach, the current effectiveness of organic reach, and the strategic aspects of social media marketing. They also touch on broader trends, leading platforms, content marketing strategies, and highlight success stories, like Patrick Campbell's YouTube channel. The conversation offers strategies for navigating social media marketing changes effectively.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What exactly is a social media audit service?
A social media audit service is a comprehensive examination of your brand’s presence across various social media networks. It evaluates your social media strategy, measures your performance, identifies opportunities, and provides actionable insights for improvement. By performing a social media audit, we can help you understand what’s working, what’s not, and where you can optimize for better results. It’s not just about counting followers or likes, it’s about understanding your audience, engagement, and the overall impact of your social media efforts.
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How does a social media audit service benefit my business?
A social media audit service provides valuable insights into your social media strategy. It can identify strengths and weaknesses, highlight opportunities for growth, and uncover potential threats. With these insights, we can guide you in making data-driven decisions to improve your online presence, engagement and overall business growth. Remember, social media is a powerful tool for connecting with your audience, and an audit ensures you’re using it to its fullest potential.
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What does a social media audit service typically include?
Our social media audit service includes a thorough review of your social media profiles, content, engagement, and analytics. We assess the consistency of your brand’s online presence, the relevance and effectiveness of your posts, the level of engagement with your audience, and the performance metrics of your social media platforms. This comprehensive evaluation is then followed by actionable recommendations for improvement. Our goal is to provide you with a roadmap for success that aligns with your business objectives.
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How often should I consider using a social media audit service?
We recommend conducting a social media audit at least once a year, but more frequent audits can be beneficial depending on your business goals and the pace of change in your industry. For example, if you’re launching new products, entering new markets, or adjusting your business strategy, it might be beneficial to have an audit more often. An annual audit, however, provides a solid foundation for understanding your social media performance and planning your strategy for the coming year.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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