+17%
conversion rate
We Have Driven Impact At
Ignite Growth with a Solid Content Strategy
Does it feel like your luxury brand’s narrative isn’t resonating with your discerning audience?
You’re consistently crafting exquisite blog posts, articles, and social media updates, but your high-end clientele isn’t engaging as much as you anticipated. Your website traffic isn’t reflecting the grandeur of your brand. Ultimately, your luxury business isn’t gaining the desired visibility in the opulent market.
An effective solution is a data-driven content strategy. A masterful content strategy aligns every piece of your luxury narrative with your commercial goals, ingrains your brand voice across all digital channels, and significantly enhances your brand’s overall online visibility in the luxury sector.
At Single Grain, we’re a content strategy consultancy that specializes in the luxury industry. We pride ourselves on delivering robust, bespoke content strategies. Our impactful solutions, powered by data and creativity, are instrumental in achieving your long-term goals in the world of luxury.
Specialists in Creating Result-Driven Content Strategies
At Single Grain, we aim to elevate your luxury brand’s narrative to unparalleled heights. From the inception of a bespoke content strategy to monitoring its ongoing success in the luxury market, we’re your dedicated partners every step of the way. We begin by understanding your brand, your discerning audience, and your ambitious goals.
Next, we utilize the rich data from your high-end audience to craft a tailored content plan that is designed to engage, convert and sustain your exclusive community. We constantly refine this plan, using analytical feedback to fine-tune and adapt as necessary, ultimately ensuring that your luxury content strategy delivers the highest ROI.
With Single Grain, you’re enlisting a team that is focused on results, innovation, and articulating your luxury brand’s message effectively through content.
Here are some services we offer as part of our content strategy consultancy for luxury brands:
- Content Audits
- Persona Development & Audience Segmentation
- Content Gap Analysis
- Content Planning & Creation
- SEO Content Strategy
- Performance Tracking & Reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Wikipedia's SEO Strategy & 2024 Marketing Predictions
Neil and Eric explore shifts in marketing strategies, from paid ads to partnerships and organic content, especially on TikTok. They highlight challenges like falling click-through rates and the importance of content updates, hiring editors over writers, and successful strategies like Iman Ghadzi's. They discuss the effectiveness of Google ads, revenue tactics, and predict trends for 2024, including identity layering and the rise of podcasts. They note the potential of smaller social networks, YouTube's dominance, the value of unique blogging, and the decline of black hat SEO, offering insights for adapting marketers.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What can a content strategy consultancy do for my business?
Think of content strategy consultancy as the couture tailoring for your luxury brand’s digital presence. We meticulously assess your existing content, pinpointing areas of enhancement and potential growth, and craft an all-encompassing blueprint for your content generation, dissemination, and evaluation. This isn’t merely about churning out more content; it’s about curating the perfect content that resonates with your discerning audience, harmonizes with your luxury brand ethos, and propels your business goals. Our seasoned team is committed to helping you convey consistent and impactful narratives across all platforms, captivating your audience and inspiring high-end conversions.
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How does a content strategy consultancy differ from a traditional marketing agency?
While conventional marketing firms may concentrate on crafting and disseminating luxury-oriented content, a content strategy consultancy like ours offers a more comprehensive solution. We adopt a panoramic perspective, taking into account your overarching business ambitions, your high-end clientele and their unique preferences, as well as the most effective platforms to engage them. Our mission extends beyond mere content creation; we strive to construct a strategy that harmonizes all your luxury content initiatives, guaranteeing their collective efficacy in realizing your objectives.
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What benefits can I expect from hiring a content strategy consultancy?
Engaging a content strategy consultancy tailored for the luxury industry can offer a plethora of advantages. Firstly, you gain access to a sophisticated, data-informed methodology for your content initiatives. We assist you in comprehending the unique preferences of your high-end audience, crafting captivating content that speaks to their refined tastes, and disseminating it efficiently. Secondly, you can anticipate an enhanced return on investment, as our strategies are meticulously crafted to stimulate high-value conversions and customer interaction. Lastly, we offer continuous guidance and fine-tuning of the strategy based on performance metrics, ensuring your content consistently remains relevant, impactful, and aligned with the ever-evolving luxury landscape.
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How much should I budget for a content strategy consultancy?
The financial commitment for a content strategy consultancy can fluctuate significantly, influenced by the scale of your luxury brand, your aspirations, and the existing status of your content initiatives. The consultancy will tailor a proposal that delineates the suitable investment required to enhance your content strategy. This isn’t merely an expenditure, but rather an investment in a solution that harmonizes with your luxury brand’s objectives and yields a robust return on investment. To gain a more lucid understanding of what this investment could entail for your luxury business, we welcome you to connect with us for a complimentary consultation.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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