“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Does it feel like your health-related content just isn’t resonating with your audience?
You’re consistently producing blog posts, articles, social media updates on health topics, but your audience isn’t engaging as much as you anticipated. Your website traffic isn’t showing a healthy growth. Ultimately, your health-focused business isn’t gaining the desired visibility.
An effective remedy is a data-driven content strategy. A proficient content strategy aligns every piece of health-related content with your commercial goals, ingrains your brand voice across all digital channels and significantly enhances your brand’s overall online visibility in the health sector.
At Single Grain, we’re a content strategy consultancy that prides itself on delivering robust, customized content strategies for the health industry. Our impactful solutions, powered by data and creativity, are instrumental in achieving your long-term goals in the health sector.
At Single Grain, we’re committed to elevating your health content strategy to new heights. From the inception of a unique strategy to monitoring its ongoing success, we’re your partners in every phase. We begin by understanding your healthcare business, your audience, and your objectives.
Next, we utilize audience data to craft a tailored content plan that is designed to engage, convert and sustain your health-conscious community. We continuously refine this plan, using analytical feedback to adjust and adapt as necessary, ultimately ensuring that your health content strategy delivers the highest ROI.
With Single Grain, you’re enlisting a team that is focused on results, innovation, and effectively communicating your brand’s message through health-centric content.
Here are some services we offer as part of our health content strategy consultancy:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Neil and Eric discuss evolving company strategies, shifting from paid ads to partnerships and organic content on platforms like TikTok. They highlight challenges in marketing, such as lower click-through rates, and the necessity for innovation. The conversation covers the importance of updating content, hiring editors over writers, the success of Iman Ghadzi's content strategy, and the effectiveness of Google ads. They predict a rise in identity layering and podcast popularity for 2024, potential high ROI on niche social networks, YouTube's dominance, the value of blogging, unique content creation, and a decline in black hat SEO tactics. They provide insights into marketing trends and future predictions.
In the realm of health, a content strategy consultancy serves as the vital lifeblood of your digital outreach initiatives. We meticulously scrutinize your existing health-focused content, pinpointing areas of improvement and potential growth. We then craft a holistic blueprint for the creation, dissemination, and evaluation of your content. This isn’t simply about generating an abundance of content; it’s about curating the appropriate content that resonates with your audience, harmonizes with your health brand, and propels your organizational goals forward. Our seasoned team is equipped to assist you in conveying consistent and impactful messages across all platforms, engaging your audience and encouraging health-related conversions.
While conventional health marketing firms may concentrate on crafting and disseminating health-related content, a content strategy consultancy offers a more comprehensive solution. We adopt a holistic perspective, taking into account your overarching health business goals, your intended audience and their unique health needs, as well as the most effective platforms to engage them. Our mission extends beyond mere content creation; we endeavor to construct a strategy that harmonizes all your health content initiatives, ensuring they collaboratively work towards accomplishing your objectives.
Engaging a content strategy consultancy within the health sector can yield manifold advantages. Firstly, you receive a tactical, evidence-based methodology to your health content initiatives. Our expertise aids you in comprehending your audience’s health needs more deeply, crafting impactful content that connects with them, and disseminating it proficiently. Secondly, you can anticipate enhanced return on investment, as our strategies are tailored to stimulate patient conversions and engagement. Lastly, we offer continuous support and fine-tuning of the strategy grounded on performance metrics, guaranteeing your health content remains pertinent and efficacious at all times.
The financial commitment for a content strategy consultancy within the health sector can fluctuate significantly, influenced by factors such as your organization’s scale, objectives, and the existing status of your content initiatives. The consultancy will tailor a proposal that delineates the suitable budget to enhance your content strategy. It’s not merely about allocating funds, but channeling resources into a solution that harmonizes with your healthcare goals and delivers a robust return on investment. To gain a more precise understanding of what this investment could entail for your health organization, we invite you to connect with us for a complimentary consultation.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Content creation plays a pivotal role in establishing your brand’s online presence and driving engagement. To maximize your efforts and achieve exceptional results, it’s crucial to harness the potential of…
Building a content marketing strategy can be intimidating. In this post, we’ll explore key insights on how to create a winning content marketing strategy. If you keep up with current…
Updated December 2023. In a competitive market, finding the right content creation agency is paramount to ensuring that your brand’s voice resonates. Content isn’t just a marketing tool, it’s the…