“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Ignite Growth with a Solid Content Strategy
Does it feel like your SaaS product’s content just isn’t resonating with your target audience?
You’re consistently developing blog posts, articles, social media updates, but your users aren’t engaging as much as you had hoped. Your website traffic isn’t skyrocketing. Ultimately, your SaaS solution isn’t gaining the visibility it deserves in the crowded software market.
An effective solution is a data-driven content strategy. A well-crafted content strategy aligns every piece of content with your business objectives, ingrains your brand voice across all digital channels, and significantly enhances your SaaS product’s overall online visibility.
At Single Grain, we’re a content strategy consultancy that specializes in the SaaS industry. We pride ourselves on delivering robust, customized content strategies. Our impactful solutions, powered by data and creativity, are instrumental in achieving your long-term goals and standing out in the competitive software landscape.
Specialists in Creating Result-Driven Content Strategies
Single Grain is committed to elevating your SaaS content strategy. From the inception of a unique strategy to tracking its continuous success, we’re your dedicated partner. We begin by comprehending your software solution, your user base, and your objectives.
Subsequently, we leverage user data to craft a tailored content plan aimed at engaging, converting, and retaining your software community. This plan is not static; we continually refine it based on analytical insights, ensuring your content strategy yields the maximum ROI for your SaaS business.
By choosing Single Grain, you’re engaging a team that prioritizes results, innovation, and effectively communicating your software’s value proposition through content.
Here are some services we offer as part of our content strategy consultancy for SaaS companies:
- Content Audits
- Persona Development & Audience Segmentation
- Content Gap Analysis
- Content Planning & Creation
- SEO Content Strategy
- Performance Tracking & Reporting
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Wikipedia's SEO Strategy & 2024 Marketing Predictions
Neil and Eric discuss evolving company strategies from paid ads to partnerships and organic content, highlighting challenges like declining click-through rates. They cover the importance of content updates, the shift to hiring editors over writers, and successful strategies like Iman Ghadzi's. They analyze Google ads, revenue tactics, and predict trends like identity layering and podcast popularity for 2024. They mention the potential ROI on niche networks, YouTube's dominance, the value of blogging, unique content creation, and foresee a decline in black hat SEO. This offers insights into current and future marketing trends.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What can a content strategy consultancy do for my business?
In the realm of SaaS, a content strategy consultancy serves as the pivotal support for your digital outreach initiatives. We meticulously evaluate your existing content, pinpoint areas of improvement and potential growth, and devise an all-encompassing blueprint for your content generation, dissemination, and evaluation. This isn’t merely about churning out more content; it’s about curating the appropriate content that resonates with your user base, harmonizes with your brand, and propels your business goals. Our seasoned team is equipped to assist you in delivering consistent and impactful messages across all platforms to engage your users and catalyze conversions.
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How does a content strategy consultancy differ from a traditional marketing agency?
While conventional marketing firms typically concentrate on crafting and disseminating material, a content strategy consultancy, especially in the SaaS industry, offers a broader perspective. We adopt a comprehensive approach, taking into account your overarching business goals, your intended customer base and their requirements, as well as the most effective platforms for engagement. Our mission extends beyond mere content creation; we aim to construct a strategy that harmonizes all your content initiatives, guaranteeing their collective efficacy in realizing your objectives.
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What benefits can I expect from hiring a content strategy consultancy?
Engaging a content strategy consultancy can yield significant advantages for your SaaS business. Initially, you gain a methodical, data-informed strategy for your content initiatives. We assist you in comprehending your user base more effectively, crafting captivating content that aligns with their needs, and disseminating it efficiently. Subsequently, you can anticipate enhanced ROI, as our tactics are tailored to stimulate user conversions and engagement. Lastly, we offer continuous assistance and fine-tuning of the strategy based on performance metrics, guaranteeing your content remains pertinent and impactful in the ever-evolving SaaS landscape.
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How much should I budget for a content strategy consultancy?
The financial commitment for a content strategy consultancy within the SaaS sector can fluctuate significantly, influenced by factors such as your enterprise scale, objectives, and the present condition of your content initiatives. The consultancy will tailor a proposal, delineating the suitable budget to enhance your content strategy. This isn’t merely an expenditure, but an investment in a solution that harmonizes with your business goals and delivers a robust return on investment. To gain a more precise understanding of what this investment could entail for your enterprise, we invite you to connect with us for a complimentary consultation.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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