“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Ignite Growth with a Solid Content Strategy
Does it feel like your content just isn’t connecting?
You’re constantly churning out blog posts, articles, social media updates, but your audience isn’t engaging as much as you anticipated. Your website traffic isn’t growing tremendously. Ultimately, your business isn’t gaining the desired visibility.
An effective solution is a data-driven content strategy. An adept content strategy aligns every piece of content with your commercial goals, ingrains your brand voice across all digital channels and significantly enhances your brand’s overall online visibility.
At Single Grain, we’re a content strategy consultancy that prides itself on delivering robust, customized content strategies. Our impactful solutions, powered by data and creativity, are instrumental in achieving your long-term goals.
Specialists in Creating Result-Driven Content Strategies
Single Grain aims to take your content game to the next level. From the creation of an initial strategy to monitoring its ongoing success, we’re with you every step of the way. We start by understanding your business, your audience, and your goals.
Next, we use available audience data to create a bespoke content plan that is designed to engage, convert and sustain your community. We constantly iterate on this plan, using analytical feedback to tweak and adapt as necessary, ultimately ensuring that your content strategy delivers the highest ROI.
With Single Grain, you’re enlisting a team that is focused on results, innovation, and translating your brand’s message effectively through content.
Here are some services we offer as part of our content strategy consultancy:
- Content Audits
- Persona Development & Audience Segmentation
- Content Gap Analysis
- Content Planning & Creation
- SEO Content Strategy
- Performance Tracking & Reporting
Featured Case Study: Intuit
Enhancing Visibility for New Services
Objectives
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
Challenges
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Process
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
Results
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
Learnings
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Wikipedia's SEO Strategy & 2024 Marketing Predictions
Neil and Eric discuss shifting strategies from paid ads to partnerships and organic content, highlighting the challenges in marketing due to declining click-through rates. They explore content updates, the trend of hiring editors over writers, and Iman Ghadzi's social media success. The conversation covers Google ads, future marketing predictions, the rise of podcasts, and the potential of niche social networks. They emphasize the value of blogging, unique content creation, and predict a decline in black hat SEO tactics, offering insights into evolving marketing trends.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What can a content strategy consultancy do for my business?
Content strategy consultancy is like the backbone of your digital marketing efforts. We analyze your current content, identify gaps and opportunities, and create a comprehensive roadmap for your content creation, distribution, and measurement. This isn’t just about producing more content; it’s about producing the right content that speaks to your audience, aligns with your brand, and drives your business objectives. Our experienced team can help you deliver consistent and meaningful messages across all channels to engage your audience and drive conversions.
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How does a content strategy consultancy differ from a traditional marketing agency?
Traditional marketing agencies often focus on creating and distributing content, but a content strategy consultancy does much more. We take a holistic approach, considering your overall business objectives, your target audience and their needs, and the best channels to reach them. Our goal is not just to produce content, but to build a strategy that aligns all your content efforts and ensures they work together effectively to achieve your goals.
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What benefits can I expect from hiring a content strategy consultancy?
Hiring a content strategy consultancy can provide numerous benefits. First, you get a strategic, data-driven approach to your content efforts. We help you understand your audience better, create compelling content that resonates with them, and distribute it effectively. Second, you can expect improved ROI, as our strategies are designed to drive conversions and customer engagement. Finally, we provide ongoing support and adjustment of the strategy based on performance, ensuring your content always stays relevant and effective.
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How much should I budget for a content strategy consultancy?
The budget for a content strategy consultancy can vary greatly depending on your business size, goals, and the current state of your content efforts. The consultancy will customize a proposal that outlines the appropriate budget to optimize your content strategy. It’s not just about spending money, but investing in a solution that aligns with your business objectives and provides a solid return on investment. To get a clearer picture of what this investment might look like for your business, feel free to reach out for a free consultation.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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