+17%
conversion rate
We Have Driven Impact At
Unlocking Potential in Your Marketing Funnel
Struggling to fully harness the potential of your marketing funnel in the luxury sector? Are you disheartened by the low conversion rates and missed opportunities for successful engagement with your high-end clientele?
We understand this frustration. It’s disheartening to see quality leads, potential patrons of luxury, drop out of the funnel before converting to clients. You know you could be doing more to optimize each stage of your marketing funnel, but navigating the nuances of the luxury market can seem like an overwhelming task.
A targeted full funnel marketing strategy is your key to success in the luxury industry. Such an approach ensures nothing falls through the cracks and that you are nurturing your prospects effectively at each step. As a result, you can ensure better customer retention, conversion rates, and overall business growth in the luxury sector.
With Single Grain, rest assured that these challenges won’t be a part of your narrative anymore. Our team is proficient in full funnel marketing, crafting personalized strategies that encompass every stage of the customer journey, tailored specifically for the luxury market.
Transformational Full Funnel Marketing
At Single Grain, we understand the unique challenges of marketing in the luxury sector. As a full funnel marketing agency, we offer a comprehensive solution to your marketing funnel complexities, ensuring your high-end products and services reach the right audience and resonate with their refined tastes.
We start by gaining a deep understanding of your luxury brand, your specific business objectives, and your discerning clientele. This is followed by a thorough evaluation of your existing funnel’s strengths and weaknesses. With this invaluable insight, we craft a bespoke strategy that addresses every stage of the marketing funnel – from creating brand awareness among the affluent market to driving conversions and fostering brand loyalty.
The outcome? A performance-driven, all-encompassing funnel strategy that doesn’t merely focus on attracting leads but nurturing and converting them into loyal patrons of your luxury brand.
Our full funnel services tailored for the luxury market include:
- Marketing Funnel Audit
- Strategy Development
- Customer Retention Programs
- Conversion Rate Optimization
- Personalized Content Development
- Digital Advertising
- Data Analysis and Reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What is full funnel marketing, and what is a full funnel marketing agency? n
Full funnel marketing is a comprehensive approach that engages potential customers at every touchpoint, from their initial discovery to the final transaction. A full funnel marketing agency that caters to the luxury sector is adept at crafting and implementing marketing strategies that encompass all phases of the customer journey. This holistic approach aids high-end businesses in attracting a more affluent clientele and boosting their premium sales.
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What services does a full funnel marketing agency offer? n
A full funnel marketing agency provides a comprehensive suite of services to support luxury brands at each stage of the customer journey. These services might encompass search engine optimization, pay-per-click campaigns, content creation tailored to high-end audiences, social media strategies for upscale markets, bespoke email marketing, and conversion rate enhancement, among others.
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How is full funnel marketing different from traditional marketing? n
Classic promotional strategies in the luxury sector often concentrate on cultivating potential clients and stimulating high-end purchases, primarily at the lower end of the marketing funnel. However, a full funnel marketing agency adopts a more comprehensive strategy, encompassing every phase of the consumer journey, from initial brand discovery to contemplation, and ultimately to acquisition. By engaging with luxury consumers at each stage of their journey, a full funnel approach can assist prestigious brands in attracting a larger clientele and enhancing sales over time.
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How much should I expect to pay for full funnel marketing services? n
The investment required for comprehensive marketing strategies can fluctuate based on several elements such as the scale of the initiative, the stature of the luxury brand, and the distinct services rendered. At our agency, we specialize in full funnel marketing for luxury brands, crafting bespoke marketing blueprints that align with your financial plan while ensuring optimal outcomes. We invite you to engage with us for a complimentary consultation today.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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