“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlocking Potential in Your Marketing Funnel
Struggling to fully harness the power of your marketing funnel in the FinTech landscape? Are you disheartened by the low conversion rates and missed opportunities for successful customer engagement?
We understand this frustration. It’s disheartening to see quality leads drop out of the funnel before converting to clients. You know you could be doing more to optimize each stage of your marketing funnel, but in the complex world of financial technology, this can seem like an overwhelming task.
A targeted full funnel marketing strategy is your key to success. Such an approach ensures nothing falls through the cracks and that you are nurturing your prospects effectively at each step. As a result, you can ensure better customer retention, conversion rates, and overall business growth in the FinTech sector.
With Single Grain, rest assured that these challenges won’t be a part of your narrative anymore. Our team is proficient in full funnel marketing, crafting personalized strategies that encompass every stage of the customer journey, specifically tailored for the unique needs of the FinTech industry.
Transformational Full Funnel Marketing
At Single Grain, we understand the unique challenges faced by FinTech companies when it comes to marketing. We employ a comprehensive approach to your marketing funnel woes, specifically tailored to the fast-paced, innovative world of financial technology.
We begin by understanding your specific business goals and the unique needs of your tech-savvy customers. This is followed by an in-depth analysis of your current funnel’s strengths and weaknesses. With that crucial insight, we design a strategy that targets every stage in the marketing funnel – from building awareness among potential investors and users, to driving conversions and cultivating loyalty in an industry where trust is paramount.
The result? A performance-centric, holistic funnel strategy that doesn’t just focus on attracting leads but nurturing and converting them too. A strategy that understands the FinTech landscape and helps you stand out in a crowded market.
Our full funnel services include:
- Marketing Funnel Audit
- Strategy Development
- Customer Retention Programs
- Conversion Rate Optimization
- Personalized Content Development
- Digital Advertising
- Data Analysis and Reporting
With Single Grain, your FinTech firm won’t just be another name in the industry. You’ll be a leader, a problem-solver, and a trusted partner to your customers.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing in paid advertising, emphasizing full-funnel approaches and impression-based channels for long-term growth. They explore the transition from conversion-based ads to those also covering awareness, the challenges of attribution, and the need for top-of-funnel investment. The discussion also addresses the unreliability of analytics, the benefits and limitations of business coaching, and platform measurement issues, advocating for patience and competent agency guidance for sustainable marketing strategies.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What is full funnel marketing, and what is a full funnel marketing agency? n
Full funnel marketing is a comprehensive approach that engages potential customers at all levels of their journey, from the initial awareness stage to the final transaction. In the context of the FinTech industry, a full funnel marketing agency is an expert entity that designs and implements marketing tactics that span the entire customer journey. This helps FinTech companies to effectively generate more prospects and convert them into successful transactions.
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What services does a full funnel marketing agency offer? n
A full funnel marketing agency provides a comprehensive suite of solutions designed to support FinTech businesses throughout their entire customer journey. Such solutions could encompass search engine optimization, pay-per-click campaigns, content creation, social media engagement, email outreach, and conversion rate enhancement, among others.
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How is full funnel marketing different from traditional marketing? n
Conventional financial marketing often zeroes in on lead generation and sales conversion, primarily at the funnel’s lower end. However, a full funnel marketing agency, particularly in the FinTech industry, adopts a comprehensive strategy that encompasses every phase of the funnel, from creating awareness to fostering consideration, and ultimately, facilitating transactions. By engaging potential customers at each funnel stage, full funnel marketing can empower FinTech firms to progressively increase their lead acquisition and sales over time.
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How much should I expect to pay for full funnel marketing services? n
The investment required for comprehensive marketing strategies can fluctuate based on numerous considerations, such as the magnitude of the initiative, the scale of the enterprise, and the distinct services required. At our agency, we specialize in full funnel marketing tailored for the FinTech sector. We collaborate with each client to devise a bespoke marketing blueprint that aligns with their financial capacity and yields optimal outcomes. Reach out to us today for a complimentary consultation.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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