+10%
ROAS
We Have Driven Impact At
Unlocking Potential in Your Marketing Funnel
Are you finding it challenging to maximize the potential of your marketing funnel in San Diego? Are you disheartened by the low conversion rates and missed opportunities for successful customer engagement?
We empathize with your frustration. It’s disappointing to witness quality leads exiting the funnel before they convert into clients. You’re aware that there’s room for improvement at each stage of your marketing funnel, but the task can seem daunting.
Implementing a comprehensive full funnel marketing strategy is your ticket to success. This approach ensures no prospect is overlooked and that you’re effectively nurturing your leads at every stage. Consequently, you can anticipate improved customer retention, conversion rates, and overall business growth.
At Single Grain, we’re committed to ensuring these challenges become a thing of the past. Our team, based in the heart of San Diego, excels in full funnel marketing, devising tailored strategies that cover every stage of the customer journey.
Transformational Full Funnel Marketing
Here at Single Grain, nestled in the heart of San Diego, we tackle your marketing funnel challenges with a comprehensive and strategic approach. Our mission is to refine, optimize, and fortify each segment of your funnel, ensuring peak performance across the board.
Our journey with you begins by gaining a deep understanding of your unique business objectives and customer base. This is followed by a thorough evaluation of your existing funnel, identifying its strengths and areas for improvement. Armed with this vital knowledge, we craft a bespoke strategy that addresses every phase of the marketing funnel – from sparking awareness to fueling conversions and fostering loyalty.
What’s the outcome? A performance-driven, all-encompassing funnel strategy that goes beyond merely attracting leads. We’re committed to nurturing these leads and transforming them into loyal customers.
Our full funnel services, tailored to the dynamic San Diego market, include:
- Marketing Funnel Audit
- Strategy Formulation
- Customer Retention Initiatives
- Conversion Rate Enhancement
- Customized Content Creation
- Digital Advertising
- Data Interpretation and Reporting
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing and emphasize a full-funnel approach. They highlight the move from conversion-only ads to ones that also cover consideration and awareness, stressing the importance of segmenting audiences for better results. The experts point out challenges in attribution, the unreliability of data, and advocate for investing in impression-based channels and analyzing beyond short sales cycles. They also note the limitations of relying solely on platform metrics and stress the importance of directional trends over precise measurements. The conversation offers insights into adapting to the evolving advertising landscape for sustainable growth.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What is full funnel marketing, and what is a full funnel marketing agency? n
Full funnel marketing is a comprehensive strategy that engages potential customers at every touchpoint, from the initial awareness phase right through to the final purchase. A full funnel marketing agency, such as ours here in San Diego, excels in crafting and implementing these all-encompassing marketing strategies. Our goal is to assist businesses in generating a higher volume of leads and boosting their sales figures.
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What services does a full funnel marketing agency offer? n
As a comprehensive marketing agency based in San Diego, we provide an extensive array of solutions designed to support businesses at every level of the marketing funnel. Our offerings encompass a multitude of strategies such as search engine optimization, pay-per-click campaigns, content creation, social media promotion, email outreach, and conversion rate enhancement, among others.
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How is full funnel marketing different from traditional marketing? n
Conventional marketing strategies often concentrate solely on lead generation and sales conversion, primarily at the funnel’s lower end. However, in a city as vibrant and diverse as San Diego, a more comprehensive approach is necessary. Full funnel marketing, a strategy we excel in, adopts a more inclusive perspective that encompasses every phase of the marketing funnel, from raising awareness to fostering consideration, and ultimately, facilitating purchases. By engaging potential customers at each juncture of the funnel, full funnel marketing can empower San Diego businesses to steadily increase their lead generation and sales over time.
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How much should I expect to pay for full funnel marketing services? n
Investing in comprehensive marketing strategies like full funnel marketing can have different price points, influenced by elements such as project magnitude, business scale, and the particular services required. Here in San Diego, our full funnel marketing agency is dedicated to collaborating with each client, crafting a tailored marketing blueprint that aligns with their financial capacity while ensuring optimal outcomes. We invite you to reach out to us for a complimentary consultation today.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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