+17%
conversion rate
We Have Driven Impact At
Maximize Your Online Visibility with SEM & PPC
Does the thought of your business not appearing in the top search results give you a sinking feeling? Not quite sure how to invest in the right keywords or how to optimize your pay-per-click (PPC) ads?
If your business is being eclipsed by your competitors in search results, it’s high time to rethink your Search Engine Marketing (SEM) and PPC strategies. A well-managed, data-driven SEM and PPC campaign can help your business rise to the top of search results, capturing valuable leads and driving revenue growth.
Single Grain is strategically positioned to solve these problems for you. With our result-oriented SEM and PPC services, we tailor strategic and targeted campaigns that ensure your business is visible to the right audience at the right time, substantially increasing your online exposure and guaranteeing a high return on your ad spend.
Single Grain: Your Trusted Partner for SEM & PPC
At Single Grain, we design and manage effective SEM & PPC campaigns that are specifically tailored to your business needs. We use data analysis and insights to choose the right keywords, create compelling ad copy, and choose the best platforms to display your ads.
Our deep understanding of PPC bid management guarantees a higher click-through rate and can significantly reduce your cost per acquisition. Our data-driven decisions mean you’re spending your budget in the most cost-efficient way. With Single Grain, you do more with less.
We also ensure your campaigns are continuously monitored, optimized and adjusted to perform at their best at all times. We also provide detailed, easy-to-understand reports that keep you up-to-date with your campaigns’ performance.
Our SEM & PPC services include:
- Custom SEM strategy development
- Keyword research
- Ad creation and optimization
- PPC bid management
- ROI tracking and analytics
- Continuous campaign optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
$35M/Year Mastermind: SEO Rankings & Politics in Marketing
Eric Siu and Neil Patel discuss the power of masterminds, highlighting a $35 million/year example and Sam Ovens' unique format for collaboration. They explore a costly niche mastermind, effects of website features on search rankings, and how pronouns, cookie consent, fixed ads, and stock images impact web traffic. They consider the influence of politics and personal beliefs on marketing, referencing Gemini's diversity controversy. This video offers insights into the strategic value of masterminds, website design's impact on traffic, and marketing's response to societal issues.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What do SEM & PPC services entail and how can they benefit my business?
SEM (Search Engine Marketing) and PPC (Pay-per-click) are powerful digital marketing strategies that focus on increasing your business’s visibility on search engines. SEM involves both organic SEO strategies and paid advertising like PPC. PPC, on the other hand, is a model where you pay a fee each time someone clicks on your ad. These strategies can drive high-quality traffic to your website, increase conversions, and ultimately, boost your brand’s online presence. The beauty of SEM & PPC is that they can be tailored to fit any business and budget.
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How can SEM & PPC services help me reach my target audience?
SEM & PPC services can help you reach your target audience in a more precise and efficient way. By using sophisticated targeting options, you can show your ads to the people who are actively searching for your products or services. You can target based on keywords, location, demographics, interests, and more. This allows you to reach those who are most likely to be interested in what you offer, thereby increasing the chances of conversion.
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How do you measure the success of SEM & PPC campaigns?
Success in SEM & PPC campaigns is measured using a variety of metrics. Key performance indicators (KPIs) like click-through rates (CTR), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS) are commonly used to assess the performance of your campaigns. These metrics give you a clear picture of how your ads are performing, how much you’re spending, and what kind of return you’re getting on your investment.
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Can SEM & PPC services fit into my limited budget?
Absolutely! One of the greatest advantages of SEM & PPC services is their scalability and flexibility. You have complete control over how much you spend on your campaigns. You can set daily budgets and limits on how much you’re willing to pay per click. This means you can start small and gradually increase your spend as you see positive results. Additionally, with the right strategy in place, SEM & PPC can offer a favorable return on investment, making it a cost-effective marketing solution.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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