“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Ever feel like your real estate business isn’t fully leveraging the power of digital marketing? Have you invested in online campaigns to showcase your properties, yet the returns seem disappointingly low?
Your real estate business deserves better. And the path to better begins with a comprehensive, data-driven digital marketing audit tailored for the real estate industry. This essential diagnostic tool sifts through every aspect of your current digital marketing strategy, identifying opportunities to better highlight your properties and engage potential buyers.
Single Grain excels at providing strategic, revealing, needle-moving audits for real estate businesses. Our team of experts carefully examines your business’s digital presence and its performance in the real estate market, identifying what is working and, more importantly, what isn’t. We understand the unique challenges of marketing in the real estate sector and are here to help you overcome them.
At Single Grain, we put your real estate digital marketing strategies under the microscope. We meticulously examine your property website, social media presence, SEO performance, content, and pay-per-click campaigns to deliver a comprehensive assessment of your digital marketing efforts in the real estate sector.
We gauge the effectiveness of your initiatives and uncover hidden opportunities that could propel your real estate business growth. Our in-depth insights are designed to help you fine-tune your strategy for improved results and greater ROI in the property market.
Our diligence breeds success. When you engage Single Grain for a digital marketing audit tailored to real estate, you get the benefit of our:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach and impression-based channels for growth. They cover the transition to including consideration and awareness in ads, the importance of targeting distinct audiences, and challenges of attribution and data reliability in digital marketing. The discussion also explores the need for long-term analysis beyond 90 days, the limitations of platforms like Facebook and Google, and the role of data and analytics in strategy. The dialogue offers insights into adapting marketing strategies for sustainable growth.
A digital marketing audit, particularly in the realm of real estate, is an in-depth, methodical review of your existing digital marketing initiatives. This includes an examination of your property website, SEO practices, social media engagement, content approach, and other digital marketing components. Our proficient team will scrutinize crucial metrics, assess your online visibility, and juxtapose it with your industry rivals. The objective is to pinpoint successful strategies, identify areas of underperformance, and uncover potential avenues for enhancement. Think of it as a wellness assessment for your real estate digital marketing blueprint.
When it comes to determining the frequency of a digital marketing audit for your real estate business, it’s not a one-size-fits-all scenario. It’s generally advisable to perform a thorough audit annually to keep abreast of the dynamic digital marketing environment. This ensures your key performance indicators are being met and your strategy aligns with your business objectives. Yet, circumstances such as launching a new property development, undergoing a rebrand, or experiencing a notable decline in engagement may warrant an additional audit. Our digital marketing audit services are designed to adapt to these changing needs, providing you with the insights necessary to stay competitive in the real estate market.
A comprehensive audit of your digital marketing efforts can yield priceless insights for your real estate business. It can illuminate the strengths of your current approach, pinpoint areas that could benefit from enhancement, and identify tactics that might not be generating the anticipated results. Such an audit empowers you to make decisions rooted in data, fine-tune your strategy, and ultimately amplify your return on investment. Moreover, it can help you discover untapped opportunities, gain a deeper understanding of your target audience’s behavior, and maintain a competitive edge in the real estate market. Consider it as your personalized navigation system guiding you towards digital marketing triumph in the real estate industry.
While it’s possible to perform a rudimentary audit on your own, a specialized digital marketing audit in the realm of real estate is far more exhaustive and can yield profound insights. Our team of digital marketing maestros possess the acumen, expertise, and advanced tools to conduct an all-encompassing audit. They are adept at dissecting your online footprint, exposing concealed issues, and delivering strategic recommendations. Although a DIY approach might seem cost-effective initially, entrusting professionals can offer a more substantial return over time. This is achieved by pinpointing overlooked areas of enhancement and proposing potent strategies that might not have been on your radar.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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