“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlocking Your Business's Potential with Superior Audit
Ever feel like your FinTech firm isn’t capitalizing on its digital marketing potential? Have you invested in online campaigns, yet the returns seem to barely make a dent in your financial projections?
Your firm deserves better. And the path to better begins with a comprehensive, data-driven digital marketing audit. This isn’t just a cursory glance at your online presence, but a deep dive into your current digital marketing strategy, designed to propose actionable improvements that align with the unique needs of the FinTech industry.
Single Grain excels at providing strategic, revealing, needle-moving audits. Our team of experts carefully examines your firm’s digital presence and its performance, identifying what is working and, more importantly, what isn’t. We understand the unique challenges faced by FinTech companies in the digital landscape, and we’re here to help you navigate them.
Specializing in Detailed, High-Impact Digital Marketing Audits
At Single Grain, we put your FinTech strategies under the microscope. We meticulously examine your website, social media profiles, SEO performance, content, and pay-per-click campaigns, all through the lens of the fast-paced, ever-evolving digital finance landscape. This rigorous analysis culminates in a comprehensive assessment of your digital marketing efforts.
We gauge the effectiveness of your initiatives within the FinTech industry and uncover untapped opportunities that could propel your business growth to new heights. Our in-depth insights are designed to help you fine-tune your strategy for improved results and greater ROI in the competitive world of financial technology.
Our diligence breeds success. When you engage Single Grain for a digital marketing audit, you get the benefit of our:
- In-depth website audit
- Comprehensive social media audit
- Detailed SEO performance assessment
- Content marketing review
- Pay-per-click campaign analysis
Each of these services is tailored to the unique challenges and opportunities presented by the FinTech industry. We understand the hurdles you face, and we’re here to help you overcome them. Are you ready to take your digital marketing to the next level?
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and the importance of a full-funnel approach. They explore moving from performance to impression-based advertising for long-term growth, creating distinct audiences, and the challenges of attribution. The discussion includes the unreliability of data, the need for top-of-funnel investment, longer sales cycles, and the limitations of platforms like Facebook and Google. They emphasize patience, incremental spending, and utilizing agencies for navigating data complexities, highlighting how marketers can adapt for sustainable growth.
Learn More About The Work We’ve Done
-
454% Growth in Google Ads Revenue After Account Restructure.
-
Increasing Free Quote Submissions on Homepage by 95%
-
Increases Post Engagement Rate by 400% with Single Grain
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
300% Increase in BOFU ROAS after switching to programmatic
-
Spend and Leads Increased While Earning a More Efficient CPA
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
-
What exactly does a digital marketing audit entail?
A FinTech-oriented digital marketing audit is an all-encompassing, methodical review of your existing digital marketing initiatives. This includes an in-depth assessment of your website, SEO strategies, social media footprint, content approach, and other digital marketing aspects. Our seasoned team will scrutinize crucial metrics, gauge your online visibility, and benchmark it against your industry rivals. The objective is to pinpoint successful strategies, identify areas of underperformance, and highlight potential avenues for enhancement. Consider it as a wellness examination for your digital marketing blueprint in the fast-paced world of financial technology.
-
How often should I get a digital marketing audit?
The regularity of a digital marketing audit for your FinTech firm can fluctuate based on your unique business model and its targets. As a standard guideline, we advise carrying out an exhaustive audit not less than once annually. This practice enables you to keep pace with the rapidly evolving digital marketing environment, confirm your adherence to your KPIs, and ensure your strategy remains in harmony with your business objectives. Nevertheless, in instances such as the introduction of a novel financial product, a rebranding initiative, or a noticeable decline in performance, an extra audit might be warranted.
-
How can a digital marketing audit benefit my business?
A comprehensive audit of your digital marketing efforts can yield critical insights that can propel your FinTech enterprise forward. It’s a tool that can illuminate what’s performing optimally, pinpoint areas that could benefit from refinement, and identify tactics that aren’t yielding the anticipated results. This process empowers you to make decisions rooted in solid data, fine-tune your approach, and ultimately amplify your return on investment. Moreover, it can help you uncover fresh opportunities, gain a deeper understanding of your customer’s digital behavior, and maintain a competitive edge. Consider it your navigational chart steering you towards digital marketing triumph in the FinTech industry.
-
Can I conduct a digital marketing audit myself or do I need to hire professionals?
While it’s possible to perform a rudimentary audit on your own, a professional digital marketing audit, especially in the FinTech sector, offers a more exhaustive and insightful analysis. Our squad of digital marketing maestros possess the knowledge, proficiency, and advanced tools to execute a meticulous audit. They have the ability to critically dissect your online footprint, reveal concealed challenges, and offer tactical advice. Self-auditing may appear cost-effective initially, but engaging professionals can yield a higher return over time by pinpointing overlooked enhancement opportunities and proposing potent strategies that may not have crossed your mind.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
Ecommerce PPC Audit: The Complete Checklist
Pay-per-click advertising has become a vital component of e-commerce marketing, enabling businesses to drive targeted traffic and increase sales. To ensure the PPC program effectiveness and achieve a positive return…
Full Article
Google Ads Enterprise Audits: Strategies and Tools to Boost Your ROAS
As the dominating search platform, Google is an essential part of any successful digital marketing strategy. Google Ads have been proven to help improve online visibility and brand recognition, drive…
Full Article
How to Optimize Paid Search Campaigns with a SEM Audit
You’ve been staring at your Google Ads account for hours now, and you’re sure there are opportunities somewhere. Yet with so many campaigns in play, it’s near impossible to spot…
Full Article
