We Have Driven Impact At
Unlocking Your Business's Potential with Superior Audit
Ever feel like your digital marketing efforts aren’t quite hitting the mark in the competitive San Francisco market? Have you poured resources into online campaigns, yet the returns seem disappointingly low?
Your business deserves more. The journey to improvement starts with a comprehensive, data-driven digital marketing audit. This indispensable tool delves into every facet of your current digital marketing strategy, offering practical enhancements tailored to the unique dynamics of the Bay Area.
Single Grain is a leader in delivering strategic, insightful, and impactful audits. Our team of experts meticulously assesses your business’s digital footprint and its performance, pinpointing what’s effective and, crucially, what needs a rethink.
Specializing in Detailed, High-Impact Digital Marketing Audits
At Single Grain, nestled in the heart of San Francisco, we challenge the status quo of your digital marketing strategies. We meticulously scrutinize your website, social media presence, SEO performance, content, and pay-per-click campaigns, providing a holistic evaluation of your digital marketing endeavors.
We gauge the potency of your initiatives and uncover untapped opportunities that could propel your business growth to new heights. Our profound insights are crafted to assist you in fine-tuning your strategy for enhanced outcomes and a more substantial ROI.
Our commitment to thoroughness is the cornerstone of your success. When you partner with Single Grain for a digital marketing audit, you reap the benefits of our:
- Exhaustive website audit
- All-encompassing social media audit
- Thorough SEO performance evaluation
- Content marketing critique
- Pay-per-click campaign scrutiny
Our San Francisco-based team is ready to help you navigate the digital marketing landscape with confidence and precision.
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and full-funnel approaches. They emphasize the importance of impression-based advertising for long-term growth and the transition from conversion-based ads to also include consideration and awareness phases. The discussion covers the challenges of attribution, the unreliability of data, and the significance of investing in top-of-funnel traffic. It also touches on the limitations of measuring ad spend return on platforms like Facebook and Google, advocating for patience and the role of agencies in navigating data complexities for sustainable growth.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does a digital marketing audit entail?
Imagine a thorough, methodical review of your digital marketing endeavors, akin to a health check-up for your online strategy. This is what a digital marketing audit entails. It delves into your website, SEO, social media footprint, content approach, and other digital marketing components. Our seasoned team, right here in San Francisco, will scrutinize key metrics, assess your digital footprint, and juxtapose it with your rivals’. The objective? To pinpoint what’s hitting the mark, what’s missing it, and where there’s room to grow and enhance. It’s a comprehensive way to ensure your digital marketing strategy is in top shape.
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How often should I get a digital marketing audit?
In the dynamic city of San Francisco, the rhythm of your digital marketing audit services might fluctuate, mirroring the unique demands of your enterprise and its ambitions. Nevertheless, we typically advise executing a thorough audit annually. This proactive approach allows you to keep pace with the rapidly evolving digital marketing scene, confirm your KPIs are being met, and ensure your strategy remains in harmony with your business objectives. However, if you’re unveiling a new product, undergoing a rebrand, or experiencing a substantial dip in performance, an extra audit could be beneficial.
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How can a digital marketing audit benefit my business?
Imagine having a roadmap to your digital marketing triumph, right here in San Francisco. A comprehensive digital marketing audit is that roadmap. It’s a tool that uncovers hidden gems of knowledge about your business. It sheds light on the strategies that are propelling you forward, pinpoints areas that need a little more attention, and identifies tactics that might not be performing as anticipated. This audit is your key to making decisions backed by solid data, fine-tuning your approach, and ultimately, boosting your ROI. Moreover, it’s a beacon that highlights new avenues for growth, deepens your understanding of your audience’s habits, and keeps you one step ahead in the competitive landscape. It’s more than just an audit; it’s your guide to digital marketing excellence.
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Can I conduct a digital marketing audit myself or do I need to hire professionals?
Conducting a basic audit might seem like a feasible task, but have you considered the profound insights a professional digital marketing audit could offer? Nestled in the heart of San Francisco, our team of digital marketing connoisseurs possess the expertise, experience, and cutting-edge tools to conduct an exhaustive audit. We delve into the depths of your online presence, unearthing concealed issues and formulating strategic recommendations. While a DIY approach might seem cost-effective initially, the long-term benefits of engaging professionals are substantial. We spot potential improvement areas that could easily be overlooked and propose innovative strategies that might not be on your radar. Trust us to illuminate the path to your digital success.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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